Target cost-per-acquisition (tCPA)
Target return on ad spend (tROAS)
Maximize clicks
Target impression share
Google Ads Display Certification
How can Performance Planner serve your business?
By determining which of Google’s ads are most appropriate for your brand
By finding areas of your total budget that could contribute to marketing
By optimizing your ad budget for maximum growth
By teaching your employees the fundamentals of personal budgeting
Which statement accurately describes the reach of Affinity Audiences’ targeting?
It reaches past visitors as they browse network websites and use network apps.
It reaches people while they’re actively browsing, researching, or comparing products and are close to a conversion.
It reaches TV-like audiences, based on their lifestyles, interests, and passions.
It reaches people who have the intent to purchase, updated in real time
Which Display Ad format adjusts to available ad space?
Responsive Display Ads
Uploaded ads
Image ads
AMPHTML ads
Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bidshimself. He’s relying on Smart Display campaigns to help.Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically sethisbids? (Choose two.)
Select All Correct Responses
Target CPA (cost per acquisition)
Enhanced CPC (cost-per-click)
Cost per engagement
Viewable CPM (cost-per-thousand impressions)
Target ROAS (return on ad spend)
What’s one benefit of using responsive display ads?
They can respond to manual A/B testing.
They can meet exact branding requirements.
They can be uploaded.
They can run on native inventory.
Automated bidding does the heavy lifting for advertisers on Google Ads.Whatdoes automated bidding use to set the right bid for every auction?
Ad extensions
Machine learning
Manual control
Seller ratings
Karen has opened a new business and is using Google Display Ads to build awareness of her newproducts.How does Google Display Ads targeting help Karen reach her marketing objective?
By getting her ad to the people she selects, based on automated marketing objective tracking.
By getting her ad in front of the right people, in the right place, at the right time.
By building a social following, improving customer engagement, and driving larger transactions.
By tracking website traffic, improving customer service, and driving longer customer interactions.
Which group would you be able to reach with a Google Display campaign using demographic targeting?
27-year-old men
College students
Residents of a certain city
Certified netware engineers
Your company provides home maintenance services and you want to reach more potential customers.Youhave a limited budget to work with.Why is Google Ads right for you?
With Google Ads you always pay using cost-per-reach, predetermined by your budget.
Your ads will be placed on all search engines.
You can set your own budget and can change it at any time.
Machine models automatically determine your advertising budget