Google Ads Display Certification

Google Display Ads connects with audiences through Gmail, YouTube, and millions of other websites partnering with Google.

Google Display Ads primarily connects with target audiences through Gmail, but users can configure it to reach other websites they designate as important.

Google Display Ads delivers advertising only on websites that partner with Google’s Display network

Image ads and dynamic ads

AMPHTML ads and image ads

Video ads and call-only ads

Shopping ads and remarketing ads

Target cost-per-acquisition (tCPA)

Target return on ad spend (tROAS)

Maximize clicks

Target impression share

By determining which of Google’s ads are most appropriate for your brand

By finding areas of your total budget that could contribute to marketing

By optimizing your ad budget for maximum growth

By teaching your employees the fundamentals of personal budgeting

It reaches past visitors as they browse network websites and use network apps.

It reaches people while they’re actively browsing, researching, or comparing products and are close to a conversion.

It reaches TV-like audiences, based on their lifestyles, interests, and passions.

It reaches people who have the intent to purchase, updated in real time

Responsive Display Ads

Uploaded ads

Image ads

AMPHTML ads

Select All Correct Responses
Target CPA (cost per acquisition)
Enhanced CPC (cost-per-click)
Cost per engagement
Viewable CPM (cost-per-thousand impressions)
Target ROAS (return on ad spend)

They can respond to manual A/B testing.

They can meet exact branding requirements.

They can be uploaded.

They can run on native inventory.

Ad extensions

Machine learning

Manual control

Seller ratings

By getting her ad to the people she selects, based on automated marketing objective tracking.

By getting her ad in front of the right people, in the right place, at the right time.

By building a social following, improving customer engagement, and driving larger transactions.

By tracking website traffic, improving customer service, and driving longer customer interactions.