Consideration-focused bidding
Conversion-focused bidding
Revenue-focused bidding
Awareness-based bidding
Google Ads Display Certification
Ben sells housewares through his website and app.What are two ways that Google Ads can fuel his business goals and help him achieve his objectives?(Choose two.)
Select All Correct Responses
Increase overall installs and interactions with his app.
Sell him business leads at a preset price.
Provide clear forecasts that allow for smoother purchasing.
Place ads for his business on all search engines.
Help users find and discover his products.
Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign toautomatically generate ads.Which two building blocks must Susan supply in order for a Smart Display campaign to automate her adcreation? (Choose two.)
Select All Correct Responses
Videos
Ad dimensions
Headlines
Keywords
Images
You manage marketing for a small business on a tight budget, yet you need to reach as many people aspossible.How can Google Ads help?
Google Ads saves you time by deciding what your budget will be on a daily basis.
With Google Ads, you can choose a maximum amount to spend per month.
With Google Ads you always pay using cost-per-reach, predetermined by your budget.
With Google Ads, your ads will show on every available search engine.
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
Target impression share
Maximize clicks
Enhanced cost-per-click (eCPC)
Maximize Conversions
Marie is a marketer trying to maximize specific user actions after the click.Whichautomated bidding strategy should she use to accomplish this?
Retention-focused bidding
Conversion-focused bidding
Consideration-focused bidding
Awareness-based bidding
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost.Which bidding strategy has the potential to meet Marta’s needs?
Target return on ad spend (Target ROAS)
Target cost-per-acquisition (tCPA)
Maximize clicks
Target impression share
Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Adsbecause it offers advertisers different campaign types that determine where ads will appear and in whatformat they will display when viewed. What Google campaign type will help her reach her most valuableaudiences?
Television campaigns, which promote her products directly to consumers while they are watching their favorite network and cable TV programs.
Shopping campaigns, which promote her products by giving consumers detailed information about what she is selling before they click her ad.
Social Media campaigns, which showcase her products to users while they browse their favorite social media platforms.
App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.
Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s onlineadvertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish thistask.What are two advantages Performance Planner offers Rebecca? (Choose two.)
Select All Correct Responses
Performance Planner integrates with other budgeting software, such as QuickBooks.
Performance Planner is free to use with any merchant-hosted storefront.
Performance Planner forecasting is powered by billions of Google searches conducted each week.
Performance Planner leverages machine learning for forecasting.
Performance Planner will help her identify funds from other operational budgets to allocate to marketing.
Match each business objective with the Google Ads campaign type best suited to deliver the desiredresult.(Each campaign type can be used only once.)
1. Increase engagement, app installs, and in-app actions (like signing up for a newsletter).
2. Advertise a business’s online and local inventory and boost website or store traffic.
3. Increase exposure and reach audiences with specific interests across the web.
Shopping campaign (2)
App campaign (1)
Display campaign (3)