DM Exams

Answers to Digital Marketing Exams

Google Ads Display Certification

Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting aGoogleDisplay Ads campaign and is considering methods to reach her sports-loving audience.What’s a compelling reason for Zoe to use Affinity Audiences?

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Affinity Audiences allow her to reach sports fans who’ve previously visited her website.

Affinity Audiences allow her to reach sports enthusiasts.

Affinity Audiences allow her to reach sports fans who’ve opted in to receive emails about sports.

Affinity Audiences enables her to show ads to users based on the sports teams they have an affinity for.

Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his websitetraffichas increased, but sales have remained flat.Which story shows Quinn using remarketing to drive action?

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Quinn uses the In-Market audience segment for baking supplies with the intent of reaching potential customers while they’re actively browsing for women’s apparel and are close to a conversion.

Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code.

Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. By leveraging existing materials, he aims to extend his reach while saving cost.

Quinn creates a custom audience segment using keywords and URLs as inputs. He hopes to extend his audience to customers interested in women’s accessories.

What can the Performance Planner assist you with?

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To determine which Google Ads features should be enabled to get the best performance from your campaigns

To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool

To analyze the search term report and add both keywords and negative keywords, depending on historical performance

To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition

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