Google Ads Display Certification

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Performance Planner integrates with other budgeting software, such as QuickBooks.

Performance Planner is free to use with any merchant-hosted storefront.

Performance Planner forecasting is powered by billions of Google searches conducted each week.

Performance Planner leverages machine learning for forecasting.

Performance Planner will help her identify funds from other operational budgets to allocate to marketing.

1. Increase engagement, app installs, and in-app actions (like signing up for a newsletter).

2. Advertise a business’s online and local inventory and boost website or store traffic.

3. Increase exposure and reach audiences with specific interests across the web.

Shopping campaign (2)

App campaign (1)

Display campaign (3)

Affinity Audiences allow her to reach sports fans who’ve previously visited her website.

Affinity Audiences allow her to reach sports enthusiasts.

Affinity Audiences allow her to reach sports fans who’ve opted in to receive emails about sports.

Affinity Audiences enables her to show ads to users based on the sports teams they have an affinity for.

Quinn uses the In-Market audience segment for baking supplies with the intent of reaching potential customers while they’re actively browsing for women’s apparel and are close to a conversion.

Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code.

Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. By leveraging existing materials, he aims to extend his reach while saving cost.

Quinn creates a custom audience segment using keywords and URLs as inputs. He hopes to extend his audience to customers interested in women’s accessories.

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Keywords
Offline conversions
Negative keywords
URLs
Topics

1. Uploaded image ads

2. Responsive Display Ads

Control (1)

Efficiency (2)

Revenue-focused bidding

Awareness-based bidding

Consideration-focused bidding

Conversion-focused bidding

To determine which Google Ads features should be enabled to get the best performance from your campaigns

To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool

To analyze the search term report and add both keywords and negative keywords, depending on historical performance

To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition

By helping advertisers deliver relevant advertising as people browse the web.

By helping advertisers reach customers searching for specific search terms.

By offering the ability to display Bumper ads.

By bundling together all the pillars of a campaign.

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People looking to buy a car

TV comedy fans

Golf enthusiasts

Parents of infants

Men and women, ages 35 to 44