● Bids, which is how much marketers will pay for a click.
● Ad Rank, which is based on a variety of factors to show useful ads.
● Asset impact, which includes sitelinks and image assets.
● Ad quality, which is based on ad and website relevance.
Google Ads Search Certification
What is value-based bidding?
● It’s a Smart Bidding strategy that relies on machine learning to deliver the highest click-through rate possible, by bidding for conversions that drive business objectives.
● It’s a Smart Bidding strategy that relies on machine learning to deliver the highest target impression share possible, by bidding for conversions that drive business objectives.
● It’s a Smart Bidding strategy that relies on machine learning to deliver the highest impressions possible, by bidding for conversions that drive business objectives.
● It’s a Smart Bidding strategy that relies on machine learning to deliver the highest conversion value possible by bidding for conversions that drive business objectives.
What are two ways optimization score can help marketers succeed?
● Uses Google AI to plan campaigns without the need for input.
● Determines which campaigns to prioritize for improvements.
● Documents campaign budget for marketing teams.
● Speeds up implementation for enhancements to campaigns.
Which three factors impact a Search ad’s auction-time ad quality?
● Ad landing page experience
● Ad relevance
● Bidding strategy
● Expected clickthrough rate
● Ad Rank
You’re a marketing executive who has been charged with planning an onlineadvertising budget each month and you decided to use Google Ads’ Performance Planner to assist your efforts. What are two advantages Performance Planner offers you?
● Performance Planner forecasting is driven by billions of Google searches conducted every week.
● Performance Planner can help you locate funds from other operational budgets so they can be allotted to marketing.
● Performance Planner relies on machine learning for forecasting purposes.
● Performance Planner can integrate with additional budgeting software like QuickBooks
A self-publishing business has determined that their highest-value potentialcustomers reach out using a form on their website. They want more prospective customers to submit this form. What’s the right campaign objective for this business’s goals?
● Product and brand consideration
● Brand awareness and reach
● Leads
● Website traffic
Where can you go to view your bid status, performance trend over time, andconversion delay reporting?
● Performance strategy planner
● Auction analysis
● Bidding keyword report
● Bid strategy report
Which of these three signals does broad match use to match Search ads with queries?
● Device
● Smart Bidding
● Interests
● Language
● Geographic
Marta has a tight marketing budget and needs to use a strategy that can drivecustomers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
● Maximize clicks
● Target return on ad spend (tROAS)
● Target cost-per-acquisition (tCPA)
● Target impression share
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?
● Maximize clicks
● Target cost-per-acquisition (tCPA)
● Target return on ad spend (tROAS)
● Target impression share