● Maximize clicks
● Target cost-per-acquisition (tCPA)
● Target return on ad spend (tROAS)
● Target impression share
Google Ads Search Certification
You’re marketing a new line of plumbing services and need to reach more consumers, but you have aset budget you can’t exceed.Which benefit of Google Ads could help you achieve your goal?
● Google Ads lets you set a fixed daily budget to align with your goals and reach more people.
● Google Ads uses AI to automatically adjust your daily budget to align with your performance goals.
● Google Ads offers Smart Bidding strategies to help you maximize conversions and stay on budget.
● Google Ads offers tools for planning, campaign setup, and optimization to help you set a budget.
The owner of a house-cleaning service has built a booking website and is ready to promote theirservices online. The ads need to reach people actively looking for businesses like this one.Which two Google Ads campaign types could be used to make sure consumers consider theirservices and take action by booking house cleanings?
● They could use a Video campaign.
● They could use a Search campaign.
● They could use a Performance Max campaign.
● They could use a Discovery campaign.
When an ad gets a high number of clicks relative to the number of impressions, what impact could thishave on the ad’s Google Ads auction?
● It could lower the cost-per-click by 40% or more.
● It could help the ad get a higher placement on the Ad Rank.
● It could increase the cost-per-click for the advertiser. ● It could help the advertiser receive more bids in the auction.
You want to increase your exposure for a new product line that you’re launching, so you’re looking touse broad match to reach more consumers. Which three best practices can help you achieve yourmarketing goal?
● You can increase your campaign reach by using broad match with manual bidding.
● You can add broad match keywords for exact match keywords across campaigns.
● You can use AI-powered creative and responsive search ads.
● You can organize all of your ad groups by a common theme.
● You can use brand restrictions for branded campaigns when needed.
Your client is new to Google Ads and is trying to understand the basics of Google Search ads.Which components would you highlight for your client as the foundation of Google Search ads?
● You’d highlight queries, the ad formats, and keywords.
● You’d highlight AI capabilities, bid strategies, and creatives.
● You’d highlight queries, marketing goals, and Search ads.
● You’d highlight targeting, ad formats, and bid strategies
Your client owns a manufacturing business that makes specialized hiking and rock-climbing gear.They’re a small player in the market, but are ready to scale the business.Which two Google Ads campaign types could your client use to increase the brand’s exposure andreach audiences interested in hiking and rock climbing across the web?
Select 2 Correct Responses
● Discovery
● Performance Max
● Search
● Video
You manage marketing for a small business on a tight budget and you need to drive as many conversions as possible.In which two ways can Google Ads help?
Select 2 Correct Responses
● Google has Smart Bidding strategies to help you maximize conversions at your average daily budget goals.
● Google’s planning, campaign setup, and optimization tools can help set an average daily budget for your goals.
● Google can help you set a fixed daily budget to align with your marketing goals and maximize your performance.
● Google can automatically adjust your daily budget through AI to keep in alignment with your performance goals.
A sneaker company is looking to boost awareness for a major product launch that’s coming up.They’re looking to use broad match to reach a larger audience.Which three steps could they take to help them accomplish this?
Select 3 Correct Responses
● They could use brand restrictions for branded campaigns when it’s suitable.
● They could use responsive search ads and AI-powered creatives.
● They could increase their campaign reach by using broad match with manual bidding.
● They could organize and align all of their ad groups according to a common theme.
● They could add broad match keywords for exact match keywords across campaigns.
Your marketing company has created an enticing ad that receives many clicks relative to impressions.What effect could the ad have on the Google Ads auction?
● The ad could lead to a higher cost-per-click for the advertiser.
● The higher expected click-through rate could lead to a higher Ad Rank.
● The ad’s quality could reduce cost-per-click by at least 40%.
● The advertiser could receive more bids in the auction.