● Industry data
● Company sales figures
● User generated scenarios
● Account executives
● Account settings
Google Ads
What is the advantage of automating your bid over using manual bidding when itcomes to a successful Google Ads campaign?
● User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device.
● The customer journey has become more complex and therefore bids should be based on general user behavior.
● The appropriate bid can often be a static target that’s challenging to reach.
● If you don’t bid efficiently, you could miss valuable conversions
Theo is looking to improve his Google Search Ads campaign. On his Google AdsRecommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?
● The campaign is performing better than 75% of all search campaigns.
● The campaign needs a 75% improvement to be fully optimized.
● The campaign could improve up to 25% by following the listed recommendations.
● The campaign is performing 25% under budget
A marketing manager wants to use a Google Search Ads campaign to capture theconsideration of customers who are searching online for camping equipment. What’s a key benefit of a well-managed Google Search Ads campaign?
● Search ads can appear within organic search results.
● Search ads can include videos of relevant products.
● Search ads can automatically send follow-up information to potential customers.
● Search ads can appear on relevant searches by potential customers
Jimmy has completed the headline section of his text ad and is now writing thedescription section. What are three factors that Jimmy should include in the description section of his text ads?
● Encouraging potential customers to take action
● Highlighting what makes his business unique
● More landing pages to visit
● A variety of emoji to catch the attention of potential customers
● A mention of prices, promotions, and exclusive offers
How should marketers use AI-powered Search ads to accomplish their business goals?
● Use exact match keywords to help AI-powered Search reach specific audiences.
● Reduce and reinvest paid search budgets in high-quality image assets.
● Rely on manual bidding for queries marketers anticipate delivering the most value.
● Leverage broad match, Smart Bidding, and Responsive Search Ads together
Michael built a high-quality ad with an excellent keyword list. He’s disappointedthe ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?
● Users may be misspelling his keywords.
● He has too much information listed in his ad assets.
● He hasn’t supplied a link for the ad.
● His bid for the ad is too low.
Jim has created a Google Search ad with a bid of $5. Two other advertisers in anauction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?
● 5
● 2.5
● 2.51
● 4.5
What are three efficient ways that marketers can apply recommendations that impact optimization score?
● By reviewing and applying individual recommendations in your Keyword report
● By reviewing recommendations and adjusting campaign settings accordingly
● By reviewing and applying individual recommendations within each category
● By opting in to apply specific recommendations automatically
● By using “Apply all” to implement all recommendations with one click
Steven is an advertising executive at a large auto parts company. He uses hisGoogle Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?
● Receive information on general trends
● Stay focused on certain keywords
● Make use of the expanded daily update frequency
● Apply recommendations across multiple layers of his advertising strategy