Google Ads

● Asset impact determines this. It’s based on sitelinks and image assets. 

● Bids determines this. It’s based on how much marketers will pay for a click. 

● Ad quality determines this. It’s based on ad and website relevance. 

● Ad Rank determines this. It’s based on a variety of factors to show useful ads 

● Their ad will appear if the search terms have the same meaning as the keyword. 

● Their ad will appear if the search terms contain all three of the exact keywords. 

● Their ad will appear if the search terms are related to the keyword. 

● Their ad will appear if the search terms include the meaning of the keyword. 

● Product and brand consideration
● Brand awareness and reach
● Leads
● Sales

● Expected clickthrough rate affects auction-time ad quality. 

● Bidding strategy affects auction-time ad quality. 

● Ad relevance affects auction-time ad quality. 

● Ad Rank affects auction-time ad quality. 

● Ad landing page experience affects auction-time ad quality 

● Search 

● Display 

● Discovery 

● Video 

● Shopping 

● The campaign could be improved by 60% if the listed recommendations are followed. 

● The campaign is running 40% over budget. 

● The campaign is 40% optimized for the given keywords chosen by the previous campaign manager. 

● The campaign is 60% less optimal than other company campaigns. 

● Smart Bidding 

● Language 

● Geographic 

● Interests 

● Device 

● Time savings that allow you to reinvest in your most important marketing priorities 

● Reaching the right user at the right price with relevant ads 

● Automatically creating headlines in response to content on advertisers’ websites 

● Removing the need for marketers to optimize Search campaigns 

● It’s a Smart Bidding strategy that utilizes machine learning to drive the highest conversion value possible by bidding for conversions that drive business objectives. 

● It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest impressions possible. 

● It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest target impression share possible. 

● It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest possible click-through rate. 

● Cloning the ad multiple times 

● Improving the speed of his website 

● Including keywords in his ad text 

● Decreasing the bid for the ad