Google Ads

Affinity

Custom Intent

In-Market

Remarketing

Select All Correct Responses

Custom remarketing

Dynamic remarketing

Email remarketing

Standard remarketing

Select All Correct Responses

Build awareness

Drive action

Generate buzz

Influence consideration

Auction-time bidding

Daily budget pacing

Impression share-based bidding

User ID-based bidding

1. Target Impression Share

2. Target CPA

3. Maximize clicks

4. Target ROAS

Traffic (3)

Conversions (2)

Visibility (1)

Revenue (4)

Intent

Machine learning

Performance

Search

Select All Correct Responses

Automated bidding

Automated conversions

Automated creatives

Automated targeting

By building awareness of your brand

By driving online, in-app, in-person, and over-the-phone sales

By influencing consideration of your products and services

All of the above

1. These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube.

2. These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping andnext to search results.

3. These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer.

4. These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network.

Shopping 2)

Search (3)

Video (4)

Universal App (1)

True

False