● Increasing the bid amount of the ad.
● Determining the location of users.
● Removing an asset from the ad.
● Improving the navigability of the landing page.
Google Ads
You recently launched a new product called Wonder Boots. You want to attractmore traffic via Google Ads but only for searches that are solely for the product name, Wonder Boots. How can you attract search traffic for Wonder Boots product name queries only?
● Using phrase match
● Using exact match
● Using keyword targeting
● Using broad match
You’re a marketing executive at an airline company and have been asked to planyour company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you?
● Performance Planner integrates with other budgeting software, such as QuickBooks.
● Performance Planner will help you identify funds from other operational budgets to allocate to marketing.
● Performance Planner leverages machine learning for forecasting.
● Performance Planner forecasting is powered by billions of Google searches conducted each week.
Jerry understands that expected click-through rate is one of three main factorsthat determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the Quality Score of his ads?
● Ad relevance
● Ad landing page experience
● Conversion rate
● Ad dimensions
● Bid amount
How does value-based bidding work?
● Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest click-through rate possible, by bidding for conversions that drive business objectives.
● Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest impressions possible, by bidding for conversions that drive business objectives.
● Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest target impression share possible, by bidding for conversions that drive business objectives.
● Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest conversion value possible, by bidding for conversions that drive business objectives.
You want to improve the relevance of an ad with a particular set of keywords. Thegoal is to increase the Ad Rank of the ad so it gets more exposure. What action should improve the ad relevance?
● Improving the navigation of the landing page.
● Highlighting product uniqueness.
● Focusing on connecting to a wider audience.
● Adding more negative keywords.
Swee Yin’s fashion-apparel department store runs a popular biannual sale onmen’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event?
● By choosing “leads” as the campaign goal.
● By adding coupon alerts to people nearby the store.
● By targeting specific device operating systems.
● By setting campaign start/end dates.
● By creating a new ad group for the sale.
What’s the variable that determines whether or not a Search ad shows in theresults for a query, and what position it appears in?
● Asset impact determines this. It’s based on sitelinks and image assets.
● Bids determines this. It’s based on how much marketers will pay for a click.
● Ad quality determines this. It’s based on ad and website relevance.
● Ad Rank determines this. It’s based on a variety of factors to show useful ads
An electronics company is launching a new TV equipped with a voice commandaccessibility feature. They decide to use phrase match in their Search ads campaign with the keywords “television,” “accessible,” and “voice.” How will phrase match benefit the company’s Search Ads campaign?
● Their ad will appear if the search terms have the same meaning as the keyword.
● Their ad will appear if the search terms contain all three of the exact keywords.
● Their ad will appear if the search terms are related to the keyword.
● Their ad will appear if the search terms include the meaning of the keyword.
An online employment agency has determined that their highest-value clientsreach out through their website. They want more potential clients to submit an interest form. What’s the right campaign objective for this business’s goals?
● Product and brand consideration
● Brand awareness and reach
● Leads
● Sales