Asset audience insights
Search trends and demand forecasts
Diagnostic insights
Search terms report
Google Ads
An online retailer has a goal of increasing the value they see from their Searchcampaigns, and the Chief Marketing Officer has set a target return metric they need to achieve in the coming year. Which Smart Bidding strategy is the right fit for this organization?
Target ROAS
Maximize clicks
Maximize conversions
Target conversion value
What’s a common type of value definition used in value-centric measurement strategies?
Necessary value
Intrisic value
Actual value
Unique value
A local pizza chain is looking to improve their Google Ads campaign performanceacross their accounts. What are two ways that they can use their optimization score to improve campaigns? (Choose two.)
Measure their score at the individual account level, but not their manager account level.
Save time by accepting and immediately applying recommendations tailored to their business.
Identify how much existing opportunity for improvement their campaigns have and how they can be improved.
Review and dismiss recommendations that are relevant to their goal to save time optimizing campaigns.
How can campaign performance be improved through the use of Explanations?
By letting marketers see the top asset combinations for each campaign type in an account
By letting marketers review recommendations for headlines and descriptions in order to make stronger ads
By letting marketers understand why performance changes were made in just a few clicks
By letting marketers determine what level a budget should at in order to achieve maximum performance
Which is a key benefit of opting into automatically applied recommendations?
AI strategically determines and automatically applies the recommendations that are most likely to have the biggest impact on campaigns.
Only the past week of data is used to inform recommendations, which means optimizations are based only on recent activity.
Marketers choose recommendations that are applied across a whole account or manager account, helping ensure that best practices are followed.
When recommendations are applied, campaign budgets are increased or allocations between budgets are changed as a means of helping to drive performance
A digital marketing manager is looking to use Performance Planner to create his budgetplans. What are two ways that Performance Planner can help him with budget planning? (Choose two.)
Forecast the impact of different budgets to understand how performance may change.
Identify the opportunity size for upcoming seasonal periods of increased sales.
Understand which billing method is best suited for an account.
Review how much each keyword in a campaign has spent over the past month.
Which three Search features work together to drive performance in a fully AI-powerd strategy?
Phrase match keywords, Exact match keywords, Smart Bidding
Smart Bidding, Responsive Search Ads, Broad match keywords
Smart Bidding, Responsive Text Ads, Uncapped budgets
Responsive Search Ads, Image Assets, Broad match keywords
When creating an account structure designed to improve AI-powered solutions’performance, which is a best practice?
Building campaigns around specified manual optimization levers
Segmenting account structure via device and match type with the aim of customizing creative
Creating the most campaigns possible in order to reach business goals
Focusing account structure on business goals as opposed to channel silos
Which of these marketing behaviors can be done by AI in Google Ads? (Choose three.)
The review of marketing best practices checklists
Keeping bids consistent during seasonal events Product-level testing and rotation
The adjustment of bids during seasonal events
Creative-level testing and rotation