Google Ads

Use more close-ups of the product to make it the focus of the ad. 

Provide multiple options for how viewers can take action.

Humanize the ad with customer testimonials. 

Convey multiple messages to resonate with the masses. 

Establishing the problem with an actor on-screen, followed by them using the app to solve the problem 

Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits 

Making the brand known by pairing the logo with zoomed out shots 

Emotional appeal through compelling storytelling to connect deeply with potential users 

Let the product shine and put the brand front and center.

Make people core to the story and be different, yet simple.

Let the product shine, and be different, yet simple. 

Make people core to the story and keep branding subtle. 

Assign two campaigns to each experiment arm.

Start with multiple hypotheses. 

Test one variable for each experiment. 

Divide your audience into as many arms as possible. 

Add new assets that should perform better.

Pause the campaign. 

Duplicate the campaign. 

Review the asset report labels 

Draw on a wide palette of branding elements. 

Only highlight the brand in the first five seconds of the ad.

Keep audio to a minimum so viewers focus on visuals. 

Keep your brand subtle to avoid overwhelming viewers. 

It dynamically generates customized headlines that will have stronger performance.
It provides recommendation for the quantity and diversity of each type of asset.
It provides insight into how the ad has historically performed so you can iterate. It automatically replaces images that are underperforming.

Title, rating, and and number of downloads 

Logo, rating, and title 

Logo, title, and number of downloads

Title, rating, and price 

Supers and audio

Framing and supers

Pacing and supers

Pacing and framing 

Design-backed creative inspiration

Research-backed creative rules to follow

Research-backed creative guidance

Design-backed creative rules to follow