Humanize the ad with customer testimonials.
Convey multiple messages to resonate with the masses.
Introduce the product or problem, then folllow up with a relevant call-to-action.
Provide multiple options for how viewers can take action.
Google Ads
You manage marketing for a home mortgage app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?
A photo of a family in front of their home with the logo overlayed
A zoomed out image of a family enjoying their home
An action shot taken directly from the app
An image of a home with lots of blank space
You’ve created a video ad with an awareness objective, but have noticed that viewers have been dropping off very quickly. You want viewers to pay attention to the entire ad. Which element should you focus on to help viewers better engage?
Call-to-action (CTA)
Supers
Color
Audio
You’re creating a Discovery campaign for your t-shirt business and want to select imagery that follows creative guidance. Which of these images follows this guidance?
An image of your best-selling t-shirt displayed in a retail scene.
An image of your best-selling t-shirt zoomed in so customers can see the quality of the fabric.
An image of someone wearing your best-selling t-shirt
An image of your best-selling t-shirt with a white background
What are the key elements of Google’s ABCDs of effective creative?
Audience, Branding, Creativity, Direction
Attention, Branding, Connection, Direction
Attention, Branding, Creativity, Direction
Attraction, Branding, Connection, Direction
You want to boost conversion rates further for important audiences that have a high rate of conversion in your video campaign. How can you use Google’s experimentation tool to acheive this?
Test multiple creatives against one important audience segment.
Test the same creative against two important audience segments.
Test multiple creatives against two important audience segments.
Test one creative against all important audience segments.
How frequently should you look at your asset report and replace low-performing assets for a Discovery campaign?
Daily
Bi-weekly
Monthly
Quarterly
Which of the following asset types would not be accepted for an app campaign?
Website
Video
Image
HTML5
You work for a grocery delivery service and your goal is to drive sign-ups for free trials. How can help you achieve this goal using a video ad with an action objective?
Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
Focus on people to get the product noticed.
Focus on audio and supers to reinforce your message.
Set the context and include a clear call-to-action.
You’re making your first video ad with the goal of building awareness for your direct-to-consumer food company. What should you do in the first five seconds of the video ad?
Use tightly framed product shots with audio brand mentions.
Set up the problem the product solves and include a brand logo.
Use tightly framed product shots without audio to avoid overwhelming viewers.
Focus only on the brand logo and audio, and showcase the product after the first five seconds.