Google Ads

With Google Ads you always pay using cost-per-reach, predetermined by your budget.

You can set your own budget and can change it at any time.

Your ads will be placed on all search engines.

Machine models automatically determine your advertising budget.

Optimized targeting

No targeting

Manually selected targeting

Optimized targeting and manually selected targeting

Advertisers can provide minimal input to create a Display campaign.

Display campaign performance helps determine search recommendations.

Display campaigns provide highly-segmented insights for daily campaign deep dives.

Smart Display campaigns can automatically create video content.

Maximize clicks

Target impression share

Target cost-per-acquisition (tCPA)

Target return on ad spend (tROAS)

A maximum conversion number

The images they wish to use

Keyword bids and modifiers

All channels they wish to target

Certain campaign types will only serve ads during particular times of the day and week.

Google Ads will automatically create ad messaging based on the campaign type she chooses.

The campaign type chosen will determine where her ads appear and the format of those ads.

Different campaign types have different minimum and maximum budget requirements

Automated YouTube video creation

Automated bidding

Automated video production

Automated rule creation

Options and tracking

Profit and privacy

Control and results

Credits and context

Video

Discovery

Display

Local

1. Depth of signals used and cross analysis

2. Auction-time bidding

3. Time saved

4. Machine learning

Alleviates the strain on marketing resources by automating more manual tasks (3)

Integrates a large variety of signals, and considers new ones to evaluate user intent. (1)

Tailors bids to each user’s unique context, using relevant signals present at auction time (2)

Algorithmically helps set the appropriate bid for each and every auction. (4)