Provide multiple options for how viewers can take action.
Keep audio to a minimum so viewers focus on the call-to-action (CTA).
Include a specific call-to-action (CTA).
Include a generic call-to-action (CTA).
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If you want to improve performance of video campaigns, what approach should you take with creative?
Continue running campaigns with existing creative and slowly introduce new variations.
Use research-backed creative guidelines and iterate with experimentation.
Run an experiment with existing creative and use whichever one performs best.
Start with all-new video ad creative that’s already working well for other platforms
You’re the marketing director at a direct-to-consumer home appliances company and are looking to drive online sales. How should you connect with viewers through video ads?
Avoid humor as it’s more subjective.
Keep the value proposition and use case precise.
Focus on audio and supers to reinforce your message.
Feature products in only the first and last five seconds.
In video advertising, which of the following techniques should you apply to help people think or feel something?
Convey multiple messages to resonate with the masses.
Showcase discounts and sales to drive interest.
Avoid humor as it’s more subjective.
Humanize the story.
You own an independent sporting goods store and have been driving online sales with video campaigns. How should you optimize your existing video ad creative to drive more online sales?
Convey multiple messages to resonate with the masses.
Provide multiple options for how viewers can take action.
Use more close-ups of the product to make it the focus of the ad.
Humanize the ad with customer testimonials
For app campaigns, which aspect ratios are accepted for image assets?
1:1, 1.75:1, and 4:5
1:1 and 1.91:1 only
1:1, 1.91:1, and 4:5
1:1 and 1.75:1 only
Your app campaign has been successful but you’ve been using the same assets for a long time. How can you keep creative fresh for users without sacrificing results?
Replace all the assets at once so they can be distributed evenly.
Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
Remove the assets and add new ones that follow best practices even more closely.
Replace assets that have a low performance label in the asset report.
For an app campaign, what’s the maximum number of HTML, image, and video assets per ad group?
5
8
20
10
You run a specialty foods shop that is new to the market and want to use video advertising to differentiate your business to potential customers. How should you brand early, often, and richly?
Draw on a wide palette of branding elements.
Only highlight the brand in the first five seconds of the ad.
Keep audio to a minimum so viewers focus on visuals.
Keep your brand subtle to avoid overwhelming viewers.
You’re managing your first app campaign and understand that text is an important input, but you’re not sure what to write for the headlines and descriptions. Which describes the guidance for writing effective headlines and descriptions for app campaigns?
Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.
Headlines should state only the name of the app and description lines should aim to educate and inform.
Headllines should include a call-to-action and description lines should include statistics about the app’s popularity.
Headlines should grab users’ attention and description lines should highlight the key features of the app.