Google Ads

Let multiple people be the focus so viewers stay engaged.

Focus on people so that you humanize the story. 

Focus on the product and let people take a secondary role. 

Emphasize people in order to get potential customers to notice your brand or product. 

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Ads Creative Studio 

Google’s ABCDs of effective creative

Video Creation Tools in Google Ads

Video Creative Analytics 

{keyword: eco-friendly shirts} 

{keyword: V-neck and crew neck} shirts 

{keyword: eco-friendly} shirts 

{keyword: V-neck and crew neck shirts} 

Emotional appeal through compelling storytelling to connect deeply with potential users 

Establishing the problem with an actor on-screen, followed by them using the app to solve the problem 

Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits 

Making the brand known by pairing the logo with zoomed out shots 

It’s a powerful testing tool that helps boost campaign performance for a small additional cost. 

It’s a powerful testing tool that shows all users two versions of an ad so you know which people prefer. 

It’s a powerful testing tool that uses a simulated ad environment to determine which creative or audiences will perform best. 

It’s a powerful testing tool that lets you assess the effectiveness of creatives, audiences, or other variables. 

An image of your best-selling couch in a living room scene 

An image of someone sitting on your best-selling couch 

An image of your best-selling couch zoomed in so customers can see the fabric

An image of your best-selling couch with a white background 

Remove the assets and add new ones that follow best practices even more closely.

Replace all the assets at once so they can be distributed evenly. 

Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience. 

Replace assets that have a low performance label in the asset report. 

It can make sure the ad only serves to users in Oregon.

It can insert “Oregon” into every headline automatically. 

It can replace other locations in the campaign’s ad copy to “Oregon.” 

It can personalize the headline to an audience’s city within Oregon. 

Headlines should grab users’ attention and description lines should highlight the key features of the app.

Headllines should include a call-to-action and description lines should include statistics about the app’s popularity.

Headlines should state only the name of the app and description lines should aim to educate and inform. 

Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.