Keep visuals low-contrast to avoid overwhelming viewers.
Use engaging pacing and tight framing.
Set up scenes to be zoomed out so viewers can see all story elements.
Build suspense with a slow pace to start.
Google Ads
You’ve identified important audiences that have a high rate of conversion from your existing video ads, but want to boost conversion rates further. How can you use Google’s experimentation tool to acheive this?
Test multiple creatives against one important audience segment.
Test one creative against all important audience segments.
Test multiple creatives against two important audience segments.
Test the same creative against two important audience segments.
Which of these video campaign effectiveness levers is the top driver of return on investment and the strongest on digital media?
Platform
Brand
Creative
Media
Why is Ad strength an important section to check when creating a responsive display ad?
It provides recommendation for the quantity and diversity of each type of asset.
It dynamically generates customized headlines that will have stronger performance.
It automatically replaces images that are underperforming.
It provides insight into how the ad has historically performed so you can iterate
You’re the marketing manager for a whale-watching tour company and are creating a Discovery campaign. You need to choose images that will help generate leads for the business to use in the campaign. Which images should you choose for your campaign to meet your goal?
Only your best-performing image from social media
Only your main website photo
Images of tourists enjoying their tour in scenic locations
Images of tourists in locations both on and off the tour
You work for a creative agency and want to drive awareness for a clothing brand’s new product. How should you connect with potential customers through a video ad?
Include messages about the different ways the product solves a customer’s problem.
Utilize a specific call-to-action (CTA).
Include diverse characters that are representative of your customer base.
Avoid humor as it’s more subjective.
You created your first video ad a few months ago and now want to make small changes to improve its performance. Which post-production edits should you make to improve the ad’s effectiveness?
Remove supers so they don’t compete with the audio.
Lower the brightness to optimize for mobile device viewing.
Increase the pace and tighten the framing.
Add closed captions since most viewers will watch with sound off.
You’re preparing to create your first responsive display ad and want to make sure you follow best practices. How many headlines, images, and short descriptions should you prepare in order to drive strong results?
3
5
2
7
If you’re trying to determine how many people watched key moments or skipped your video ad, which tool should you use?
Ads Creative Studio
Video Creative Analytics
Create with Google
Google’s ABCDs of effective creative
You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable socks so that the ad text dynamically adjusts to match queries like “sports socks” and “dress socks.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable socks.” How should you set up this keyword insertion in Google Ads?
{keyword: sports and dress socks}
{keyword: sustainable} socks
{keyword: sports and dress} socks
{keyword: sustainable socks}