Let the product shine, and be different, yet simple.
Make people core to the story and be different, yet simple.
Let the product shine and put the brand front and center.
Make people core to the story and keep branding subtle.
Google Ads
Which set of words outlines the key principles of Google’s ABCDs of effective creative?
Attraction, Branding, Connection, Direction
Attention, Branding, Connection, Direction
Audience, Branding, Creativity, Direction
Attention, Branding, Creativity, Direction
You’ve noticed that viewers are dropping off very quickly for your existing video ads, and want to engage them more effectively. Which of the following is an effective way to get viewers to pay attention to an ad with an awareness objective?
Supers
Color
Call-to-action (CTA)
Audio
You’re hoping to boost your client’s performance by optimizing their responsive display ads. Which action should you take first?
Add new assets that should perform better.
Pause the campaign.
Duplicate the campaign.
Review the asset report labels.
Which of these asset types would not be accepted for an app campaign?
HTML5
Website
Video
Image
You’re making a video ad for a travel company with the goal of driving bookings on their website. Which of the following call-to-actions (CTAs) should you use in the ad?
Learn more
Book now
Check us out
Call now
Describe the difference between the traditional story arc and the emerging story arc.
The traditional story arc brands right away and ends with a climax, whereas the emerging story arc starts low and unexpectedly shifts to the climax right away.
The traditional story arc starts off high and has unexpected shifts to keep viewers watching, whereas the emerging story arc builds slowly to a climax and brands at the end.
The traditional story arc starts low and unexpectedly shifts to the climax right away, whereas the emerging story arc brands right away and ends with a climax.
The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching.
What information is automatically pulled for you when creating an app campaign?
Title, rating, and price
Logo, rating, and title
Logo, title, and number of downloads
Title, rating, and number of downloads
You work for a creative agency and are aiming to grow consideration for a software company’s project management product. How should you approach making this video ad?
Share multiple messages about the many ways this product solves a problem.
Use product demos and how-to’s to put the product in context.
Make people core to the story and keep branding subtle.
Use technical jargon that will resonate with important audiences.
You work for a creative agency and your client is having trouble connecting meaningfully with potential customers. Which technique should you use to help people think or feel something?
Convey multiple messages to resonate with the masses.
Avoid humor as it’s more subjective.
Showcase discounts and sales to drive interest.
Humanize the story.