Replace all the assets at once.
Pause the campaign.
Remove and replace low-performing assets.
Add new assets multiple times per week.
Google Ads
You launched your first video campaign a month ago and are trying to determine how many people have watched key moments or skipped your video ad. Which tool could help you uncover this information?
Ads Creative Studio
Create with Google
Video Creative Analytics
Google’s ABCDs of effective creative
When creating an app campaign, what information can you expect to be pulled automatically?
Logo, title, and number of downloads
Title, rating, and and number of downloads
Logo, rating, and title
Title, rating, and price
You own a small furniture company and have been driving online sales with video campaigns, but you’d like to optimize your existing video ad creative. How should you edit existing ad creative to drive more online sales?
Convey multiple messages to resonate with the masses.
Humanize the ad with customer testimonials.
Provide multiple options for how viewers can take action.
Use more close-ups of the product to make it the focus of the ad.
To follow best practices, how many headlines, images, and short descriptions should you prepare for a responsive display ad?
5
2
3
7
You’re managing app campaigns for a tax services software company. Which of the following assets should you use?
An image of someone holding a phone with the app on-screen and a logo overlayed
A headline that states the name of the app and a call-to-action to download
A screen-capture video of someone using the software to fill out their tax return
A video that tells a complete story, including the user’s tax problem and how the app solves it
You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable shirts so that the ad text dynamically adjusts to match queries like “cotton shirts” and “linen shirts.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable shirts.” How should you set up this keyword insertion in Google Ads?
{keyword: sustainable} shirts
{keyword: cotton and linen shirts}
{keyword: cotton and linen} shirts
{keyword: sustainable shirts}
Which pair of visual language elements has the highest impact on watch time for video ads on mobile devices?
Framing and supers
Pacing and framing
Supers and audio
Pacing and supers
Your aim is to connect with viewers and make your brand stand out to potential customers. How can you achieve this through a video ad with an awareness objective?
Set the context and include a clear call-to-action.
Leverage key differentiators such as competitive claims and endorsements.
Convey multiple messages to resonate with the masses.
Brand often, especially in the last five seconds
You manage marketing for a local tourism company and you’re creating a Discovery campaign with the goal of generating leads. Which of the following images should you upload?
Only your main website photo
Images of tourists enjoying their tour in scenic locations
Only your best-performing image from social media
Images of tourists in locations both on and off the tour