Target impression share
Maximize conversions
Enhanced cost-per-click (eCPC)
Target return on ad spend (Target ROAS)
Google Ads
Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns.What’s one automation model that Smart Display campaigns provides that might help Mike?
Automated rule generation
Automated video production
Automated ad language translation
Automated targeting
Loretta is the advertising director for a large meal-kit company. She’s setting up a Google DisplayCampaignto identify and engage with large audiences in order to extend their market reach.Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
It allows her to reach over 75% of regional internet users across thousands of apps and websites.
It allows her to reach over 75% of national internet users across millions of apps and websites.
It allows her to reach over 90% of global internet users across millions of apps and websites.
It allows her to reach over 90% of local internet users across thousands of apps and websites.
Steve wants to use Google Display Ads to reach new customers who are looking to purchase productssimilar tohis.Which audience type should Steve try to reach to meet his marketing goal?
In-Market audiences
Similar Audiences
Custom Affinity audiences
Demographic targeting
When deciding between Responsive Display Ads and uploaded ads, when would you opt for control ratherthanfor efficiency?
When you want ads that serve in all ad slot sizes.
When your ads must meet exact branding requirements.
When your ad has exceeded budget and you must cut costs.
When performance is your primary goal.
Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants tocreateawareness around it, especially within the community of jazz enthusiasts.Which targeting option should Olivia choose in order to achieve her marketing goal?
Similar Audiences
Dynamic remarketing
Affinity audiences
Demographic targeting
How is using non-last-click attribution conversions useful for Performance Planner forecasts?
To allocate budgets that drive incremental conversions
To identify the most profitable location targeting
To take advantage of seasonal trends throughout the year
To find growth opportunities regarding device targeting
Karen owns a large online business selling antiques. She wants to create a Smart Display campaign.What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choosetwo.)
Select All Correct Responses
Budget amount
Interest categories
Keyword examples
Creative assets
Example placements
Which two statements are true about the use of targeting options to optimize a Google Ads campaign?(Choose two.)
Select All Correct Responses
Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
Location targeting allows ads to be served in the specific geographic locations you choose.
Employment targeting allows you to serve ads only to people who work in a specific field.
Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, buthe is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reachaudiences with interests in hiking and rock climbing across the web?
Display
Search
Video
Shopping