Brand often, especially in the last five seconds.
Brand only at the beginning and end of the ad.
Brand often, especially in the first five seconds.
Brand only at the beginning of the ad.
Google Ads
You’re creating a storyboard to make your first video asset for an app campaign. Which of the following should you prioritize?
Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits
Making the brand known by pairing the logo with zoomed out shots
Emotional appeal through compelling storytelling to connect deeply with potential users
Establishing the problem with an actor on-screen, followed by them using the app to solve the problem
You work for a media agency and are looking to optimize your client’s responsive display ads to boost performance. Which of the following actions should you take to start?
Review the asset report labels.
Pause the campaign.
Add new assets that should perform better.
Duplicate the campaign.
What type of asset is not accepted for an app campaign?
Video
Image
Website
HTML5
Of all video campaign effectiveness levers, which is the dominant driver of return on investment and the strongest on digital media?
Creative
Media
Brand
Platform
You work for an agency managing app campaigns for a client. They’ve achieved strong performance with their existing creative, but the same assets have been used for a long time. How can you keep creative fresh for users while avoiding a fluctuation in results?
Replace assets that have a low performance label in the asset report.
Replace all the assets at once so they can be distributed evenly.
Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
Remove the assets and add new ones that follow best practices even more closely.
When creating a responsive display ad, why should you check Ad strength?
It automatically replaces images that are underperforming.
It provides insight into how the ad has historically performed so you can iterate.
It provides recommendation for the quantity and diversity of each type of asset.
It dynamically generates customized headlines that will have stronger performance.
You’re aiming to drive awareness for an international cosmetic brand’s new product. How should you connect with potential customers through a video ad?
Convey messages about the many ways this product solves a customer problem.
Show diverse characters representative of your customers.
Avoid humor as it’s more subjective.
Use a specific call-to-action (CTA).
You work for a design firm and manage their Search campaigns for all of Ohio. Why is location insertion a valuable feature for you?
It can replace other locations in the campaign’s ad copy to “Ohio.”
It can personalize the headline to an audience’s city within Ohio.
It can insert “Ohio” into every headline automatically.
It can make sure the ad only serves to users in Ohio
You developed a video with an awareness objective, but viewers aren’t watching the ad as long as you’d like. How should you help them to pay attention?
By using a call-to-action (CTA)
By using audio
By using color
By using supers