Focus on people to get the product noticed.
Set the context and include a clear call-to-action.
Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
Focus on audio and supers to reinforce your message.
Google Ads
What is the maximum number of HTML, image, and video assets per ad group for an app campaign?
5
20
8
10
You’re creating a video ad to generate leads for an auto body service. How should you present the ask for viewers to take action?
Introduce the product or problem, then folllow up with a relevant call-to-action.
Provide multiple options for how viewers can take action.
Convey multiple messages to resonate with the masses.
Humanize the ad with customer testimonials.
Which of these descriptions captures the best practice for writing effective headlines and descriptions for app campaigns?
Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.
Headlines should grab users’ attention and description lines should highlight the key features of the app.
Headlines should state only the name of the app and description lines should aim to educate and inform.
Headllines should include a call-to-action and description lines should include statistics about the app’s popularity.
How often should you view your asset report and replace low-performing assets for a Discovery campaign?
Bi-weekly
Quarterly
Daily
Monthly
Which feature could help a retailer ensure that their Search ads accurately reflect details about their company’s annual sale?
Location insertion
Keyword insertion
Countdown customizer
Dynamic customizer
You’re creating a storyboard for a video ad and want to engage viewers. Which of the following is a way to hook and sustain attention?
Use engaging pacing and tight framing.
Build suspense with a slow pace to start.
Set up scenes to be zoomed out so viewers can see all story elements.
Keep visuals low-contrast to avoid overwhelming viewers.
You’re planning on launching a video campaign or video ad for the first time for your retail business. You have assets like brand images, text, and logos available. Which tool would enable you to launch your first video ad using these assets?
Video Creation Tools in Google Ads
Video Creative Analytics
Google’s ABCDs of effective creative
Ads Creative Studio
You’re selecting imagery to use in a Discovery campaign for your appliance business and want to make sure the images chosen follow creative guidance. Which image should you choose to meet this goal?
An image of your best-selling dishwasher with a white background
An image of someone using your best-selling dishwasher
An image of your best-selling dishwasher in a large kitchen scene
An image of the inside of your best-selling dishwasher zoomed in so customers can see the storage capabilities
Which action should you take if your goal is to optimize display campaigns before increasing budgets?
Add new assets multiple times per week.
Pause the campaign.
Remove and replace low-performing assets.
Replace all the assets at once.