Start with multiple hypotheses.
Assign two campaigns to each experiment arm.
Test one variable for each experiment.
Divide your audience into as many arms as possible.
Google Ads
You manage marketing within a direct-to-consumer auto parts company and are aiming to drive sales online. What technique should you use to connect with viewers through video ads?
You should feature products in only the first and last five seconds.
You should keep the value proposition and use case precise.
You should avoid humor as it’s more subjective.
You should focus on audio and supers to reinforce your message.
Which of these accurately captures Google’s ABCDs of effective creative?
Design-backed creative inspiration
Research-backed creative guidance
Research-backed creative rules to follow
Design-backed creative rules to follow
Your fitness company is new to the market and wants to differentiate itself to potential customers through video advertising. Which of the following is a way to brand early, often, and richly?
Draw on a wide palette of branding elements.
Keep audio to a minimum so viewers focus on visuals.
Only highlight the brand in the first five seconds of the ad.
Keep your brand subtle to avoid overwhelming viewers.
Which of these accurately describes Google’s experimentation tool?
It’s a powerful testing tool that helps boost campaign performance for a small additional cost.
It’s a powerful testing tool that uses a simulated ad environment to determine which creative or audiences will perform best.
It’s a powerful testing tool that shows all users two versions of an ad so you know which people prefer.
It’s a powerful testing tool that lets you assess the effectiveness of creatives, audiences, or other variables.
You’re creating a video ad for a spa and your goal is to drive reservations through the spa’s website. Which call-to-actions (CTAs) should you use in the ad?
Book now
Call now
Learn more
Check us out
Which technique should you use when creating a video ad with an awareness objective?
Let the product shine, and be different, yet simple.
Make people core to the story and be different, yet simple.
Let the product shine and put the brand front and center. Make people core to the story and keep branding subtle.
What’s the difference between traditional and emerging story arcs?
The traditional story arc brands right away and ends with a climax, whereas the emerging story arc starts low and unexpectedly shifts to the climax right away.
The traditional story arc starts low and unexpectedly shifts to the climax right away, whereas the emerging story arc brands right away and ends with a climax.
The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching.
The traditional story arc starts off high and has unexpected shifts to keep viewers watching, whereas the emerging story arc builds slowly to a climax and brands at the end.
Which aspect ratios are accepted for image assets in app campaigns?
1:1 and 1.91:1 only
1:1, 1.75:1, and 4:5
1:1 and 1.75:1 only
1:1, 1.91:1, and 4:5
You’re creating a video ad with a purpose to ask people to take action. Which technique would best support that goal?
Provide multiple options for how viewers can take action. Include a generic call-to-action (CTA).
Keep audio to a minimum so viewers focus on the call-to-action (CTA).
Include a specific call-to-action (CTA).