Options and tracking
Profit and privacy
Control and results
Credits and context
Google Ads
Jacob’s physical toy store relies on offline metrics such as store visits and in-store sales. He has heard that there are specializedcampaign types that can help him meet these kinds of goals. Which campaign type is designed to help Jacob achieve his offlinebusiness objectives?
Video
Discovery
Display
Local
Francis is trying to explain to his boss the benefits of using automated bidding. Match these aspects ofautomatedbidding with the benefits they serve.
1. Depth of signals used and cross analysis
2. Auction-time bidding
3. Time saved
4. Machine learning
Alleviates the strain on marketing resources by automating more manual tasks (3)
Integrates a large variety of signals, and considers new ones to evaluate user intent. (1)
Tailors bids to each user’s unique context, using relevant signals present at auction time (2)
Algorithmically helps set the appropriate bid for each and every auction. (4)
Trina is considering using automated bidding as she is looking to make her campaign managementprocess more efficient. In what three ways can automated bidding improve efficiency? (Choose 3.)
Select 3 Correct Responses
Sets the appropriate bid for each and every auction
Sets manual bids for specific times of the day
Integrates a large variety of signals to evaluate user intent
Minimum and maximum bid values are determined by the daily budget
Saves time and marketing resources
If visibility is the primary campaign goal, which bidding strategy would be the most effective for anadvertiser touse?
Maximize clicks
Target impression share
Enhanced cost-per-click (eCPC)
Maximize conversions
A small pastry business is in the process of creating ads within their Display campaign. They find thatthereare two main ad formats that they can use. What are the two main ad formats used in a Display campaign?Choose two.
Select 2 Correct Responses
In-stream video ads
Uploaded ads (Image & AMPHTML)
Text ads
Responsive Display ads
What are two reasons a marketer might use responsive display ads? Choose two.
Select 2 Correct Responses
Extended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory.
Improved communication: Respond immediately to any website visitor query with an automated speech system or text.
Guidance: Give instruction to users on how to adjust ad size, appearance, and format to fit a specific ad slot.
Cost-effective: Get more conversions at a similar cost-per-acquisition to other Display ad formats.
A retailer owns a large online business selling antiques. They want to create a Display campaign. Whataretwo of the three inputs they must supply to create a Display campaign? Choose two.
Select 2 Correct Responses
Budget amount
Example placements
Keyword examples
Creative assets
Which of the following goals can you achieve for your marketing campaign by using automated bidding?
To control the cost of each click
To choose what time of day your ads will appear
To target specific devices exclusively
To reach the right user with the right message at the right time
Catherine received a significant amount of traffic to her online pet store after launching her Display campaign.Unfortunately, many visitors to her online store didn’t make a purchase. When creating a newDisplay campaign,which marketing objective should Catherine choose in order to reengage with these visitors?
Increase leads
Build awareness
Drive action
Influence consideration