● Segment overlap
● Free form
● Funnel exploration
● Cohort explorations
Google Ads
You’ve been discussing the importance of a first-party data strategy with your client, but they’requestioning why they need to make that adjustment when their internal systems rely on third-party dataand cookies. How would you explain to your client the benefit of using their own first-party data?
● Although third-party cookies provide the most durable solution for measuring conversions, adding your first-party data can help you to enrich your campaigns and deliver more relevant ads to your consumers.
● First-party data is information you collect directly from your consumer with consent. With regulatory and technology changes, first-party data is the durable foundation that allows you to maximize your campaign performance.
● With first-party data, you can improve your advertising performance by showing more relevant ads to your users and gain revenue by selling your user information to other companies.
● First-party data allows you to completely bypass data privacy regulations in all regions. Because this data is collected from users directly by you, there are no legal restrictions on how you can use it for advertising.
Which of the following can be used to describe enhanced conversions for leads?
● Uses third-party data
● Requires customer relationship management (CRM) system modification.
● Requires Google Click Identifier (GCLID) storage
● Uses hashed, first-party data
How would a digital marketing consultant describe the Google tag to a new advertiser?
● It’s used to deploy and modify both Google and third-party tags.
● It’s a JavaScript framework, also known as gtag.js.
● It will replace Tag Manager, which has less accurate data.
● It’s a tag snippet for Google Shopping that’s needed for tracking.
To help you with consistent reporting on Google Ads campaign performance, which Google AnalyticsReport has been designed to fully align with Google Ads?
● Explore Reports
● Traffic Acquisition Report
● Attribution Path Report
● Conversion Performance Report
What is conversion modeling?
● Conversion modeling refers to the process of creating custom columns in Google Ads to model your conversion data and performance.
● Conversion modeling refers to measuring marketing using machine learning when a subset of conversions can’t connect to ad interactions.
● Conversion modeling refers to observed conversions and uses cookies to connect between ad interactions and conversions.
● Conversion modeling refers to the import of observable conversions into Google Ads that model only the best quality conversions.
What are four levers you can use to optimize your audience targeting for maximum results?
● Enable user controls, remarketing, artificial intelligence, and audience signals.
● Use first-party data and artificial intelligence tools; enable user controls and audience signals.
● Enable user controls, remarketing, contextual targeting, and audience signals.
● Use third-party data and artificial intelligence tools; enable user controls and audience signals.
A marketing strategist is interested in enhanced conversions for web. What description could their agencyprovide to explain this feature?
● Enhanced conversions for web uses deeper lead data to unlock more powerful bidding.
● Enhanced conversions for web uses audience data to unlock more powerful bidding.
● Enhanced conversions for web uses third-party data to unlock more powerful bidding.
● Enhanced conversions for web uses hashed, first-party data to unlock more powerful bidding.
A marketing analyst is analyzing the conversion data of their Search Ads campaign in Google Ads. Theywant to see how changes to their attribution model might impact conversion reporting. What report willprovide them with that information?
● The attribution report
● The campaigns report
● The conversions report
● The click analysis report
Which Attribution settings govern conversions in the Conversion Performance Report in the Advertisingworkspace of Google Analytics?
● Google Ads Attribution Settings
● Property Level Attribution Settings
● Data-Driven Attribution
● Last Non-Direct Click Attribution