Select All Correct Responses
Budget amount
Interest categories
Keyword examples
Creative assets
Example placements
Google Ads
Which two statements are true about the use of targeting options to optimize a Google Ads campaign?(Choose two.)
Select All Correct Responses
Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
Location targeting allows ads to be served in the specific geographic locations you choose.
Employment targeting allows you to serve ads only to people who work in a specific field.
Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, buthe is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reachaudiences with interests in hiking and rock climbing across the web?
Display
Search
Video
Shopping
Phillip wants to create a new Google Display Ad campaign and base his targeting on an existingremarketing listnamed Checkout Abandoners.How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
Similar Audiences will automatically generate lists with keywords and URLs taken from the Checkout Abandoners list.
Similar Audiences will find web content relevant to users on the Checkout Abandoners list, and recommend sites where Phillip can
choose to place his new ads.
Similar Audiences will find users who are similar to those on the Checkout Abandoners list.
Similar Audiences will find websites and apps that users on the Checkout Abandoners list have visited.
How does Google Display Ads drive marketing results every day for thousands of advertisers around theworld?
It allows them to choose which specific YouTube videos they want their ads to be placed on.
It allows them to run ads and connect with audiences through Gmail, YouTube, and millions of other websites.
It allows them to focus their campaigns on either Gmail or TrueView, in order to better isolate specific audiences.
It enables them to create online purchasing options native to Display ad formats.
Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive highersales.How can Google Display Ads help Gloria achieve her business objective?
It harnesses best-in-class intent signals to place her ads against the most relevant content.
Her ads enable customers to purchase her clothing items directly from within the ad.
It allows her ads to appear above a Google Search result to people who are searching for surfing attire.
It automatically defines her marketing objective and provides her the features and options that are relevant to her audience
Kevin has a large collection of images and videos available for use but not a lot of time to design adcreatives forhis Google Display ads campaign.Which Display ad format could Kevin use to save time?
Image ads
Uploaded ads
Responsive display ads
AMPHTML ads
Which type of automated bidding strategy is Target return on ad spend (ROAS)?
Revenue-focused bidding
Consideration-focused bidding
Awareness-based bidding
Conversion-focused bidding
Using the Performance Planner on a monthly basis allows you to optimize which two aspects of anaccount?(Choose two.)Select All Correct Responses
Budgets
Keywords
Ads
Bids
Ad extensions
Why should your business use Performance Planner?
It helps businesses determine a go-to-market strategy.
It is the only ad budgeting software on the market.
It makes recommendations that are validated using machine learning.
It validates budgets against other vendors in the same market.