● Product and brand consideration
● Brand awareness and reach
● Leads
● Sales
Google Ads
A Search ad’s auction-time ad quality is affected by three factors. What are they?
● Expected clickthrough rate affects auction-time ad quality.
● Bidding strategy affects auction-time ad quality.
● Ad relevance affects auction-time ad quality.
● Ad Rank affects auction-time ad quality.
● Ad landing page experience affects auction-time ad quality
Trevor owns a manufacturing business that makes specialized hiking androck-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which two Google Ads campaign types should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?
● Search
● Display
● Discovery
● Video
● Shopping
An advertising executive takes over a Google Search ads campaign. On hisGoogle Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?
● The campaign could be improved by 60% if the listed recommendations are followed.
● The campaign is running 40% over budget.
● The campaign is 40% optimized for the given keywords chosen by the previous campaign manager.
● The campaign is 60% less optimal than other company campaigns.
What are three signals broad match uses to match Search ads with queries?
● Smart Bidding
● Language
● Geographic
● Interests
● Device
What two benefits can you get from using broad match, responsive search ads,and Smart Bidding together?
● Time savings that allow you to reinvest in your most important marketing priorities
● Reaching the right user at the right price with relevant ads
● Automatically creating headlines in response to content on advertisers’ websites
● Removing the need for marketers to optimize Search campaigns
What does value-based bidding do?
● It’s a Smart Bidding strategy that utilizes machine learning to drive the highest conversion value possible by bidding for conversions that drive business objectives.
● It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest impressions possible.
● It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest target impression share possible.
● It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest possible click-through rate.
Charlie is working to improve the Quality Score of a Google Search ad byimproving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?
● Cloning the ad multiple times
● Improving the speed of his website
● Including keywords in his ad text
● Decreasing the bid for the ad
You want to be able to try out multiple combinations of headlines anddescriptions in order to optimize your results. Your marketing department suggests that you use responsive search ads. What are two benefits you could derive from using responsive search ads?
● More relevance
● Greater flexibility
● Longer funnels
● Lower eCTR
● Less click-fraud
What are two types of value-based Smart Bidding strategies?
● Maximize conversion value
● Manual CPC
● Target impression share
● Maximize conversion value with target ROAS