● Users may be misspelling his keywords.
● He has too much information listed in his ad assets.
● He hasn’t supplied a link for the ad.
● His bid for the ad is too low.
Google Ads
Jim has created a Google Search ad with a bid of $5. Two other advertisers in anauction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?
● 5
● 2.5
● 2.51
● 4.5
What are three efficient ways that marketers can apply recommendations that impact optimization score?
● By reviewing and applying individual recommendations in your Keyword report
● By reviewing recommendations and adjusting campaign settings accordingly
● By reviewing and applying individual recommendations within each category
● By opting in to apply specific recommendations automatically
● By using “Apply all” to implement all recommendations with one click
Steven is an advertising executive at a large auto parts company. He uses hisGoogle Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?
● Receive information on general trends
● Stay focused on certain keywords
● Make use of the expanded daily update frequency
● Apply recommendations across multiple layers of his advertising strategy
Jasmine is the director of marketing for a chain of clothing stores. She’s beengiven a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?
● Maximize conversions
● Target return on ad spend (tROAS)
● Maximize clicks
● Target impression share
What two things are types of value-based Smart Bidding strategies?
● Maximize conversion value
● Target impression share
● Maximize conversion value with target ROAS
● Manual CPC
Which searches can an ad show for broad match keyword “car window repair?”
● automobile glass replacement
● second-hand cars for sale
● cars for sale
● replace car window
Clara is an advertising director who has been tasked with optimizing hercompany’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?
● To understand the network performance of her website
● To find how close her campaign is from potential ideal results
● To judge the popularity of her website compared to others
● To compare the efficacy of her ad text creative with that of other ads
After implementing Smart Bidding and broad match, what are three campaignbest practices you should follow?
● Be mindful of negative keyword targeting.
● Use contextual signals
● Use responsive search ads
● Use cross-device reporting
● Monitor Quality Score
What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns?
● Distribution
● Differentiation
● Simulation
● Validation
● Instrumentation