Enhanced cost-per-click (eCPC)
Target return on ad spend (Target ROAS)
Maximize clicks
Target impression share
Google Ads
What is one of the reasons why an advertiser should consider using Performance Planner on a monthlybasis?
Click-through rate averages require planning
A / B testing
Google Ads are updated automatically
Auctions fluctuate all the time
Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. Shewantsto increase the awareness of her brand and drive higher sales.How can Google Display Ads help Mandy achieve her business objectives?
It makes it possible for her customers to purchase art supplies directly from within her ads.
It allows Mandy’s ads to appear above a Google Search result to people who are searching for art supplies.
It places Mandy’s ads against the most relevant content by using best-in-class intent signals.
Its Google Display Ads measurable performance features select her company marketing goals automatically, requiring no input from her.
Diana is running a successful remarketing campaign. She wants to expand her reach with other targetingoptions. While creating a new Google Ads Display campaign with the “Influence consideration” marketingobjective, she chooses Similar Audiences as her targeting option.What information is used to identify Similar Audiences?
Users actively researching and intending to buy new products or services
Audience interest around different topics
Input from keywords, URLs, and apps
Input from specific landing pages and keywords
Which Display Ad format runs in both native and non-native inventory?
AMPHTML ads
Uploaded ads
Image ads
Responsive Display Ads
Cassandra wants to customize her Google Display Ads based on how potential customers previouslyengagedwith her website.Which option best suits her needs?
Similar Audiences
Custom Affinity audiences
Remarketing
In-Market audiences
Trina is considering using automated bidding, as she’s looking to make her campaign managementprocessmore efficient.What are three ways that automated bidding can improve efficiency?
Select All Correct Responses
Sets the appropriate bid for each and every auction
Saves time and marketing resources
Sets manual bids for specific times of the day
Minimum and maximum bid values are determined by the daily budget
Integrates a large variety of signals to evaluate user intent
Francis tries to explain to his boss the benefits of using automated bidding.Matchthese aspects of automated bidding with the benefits they serve.
1. Auction-time bidding
2. Time saved
3. Machine learning
4. Depth of signals used and cross analysis
Alleviates the strain on marketing resources by automating more manual tasks (2)
Algorithmically helps set the appropriate bid for each and every auction (3)
Integrates a large variety of signals and considers new ones to evaluate user intent (4)
Tailors bids to each user’s unique context, using relevant signals present at auction time (1)
You can leverage Google Ads’ automated bidding strategy to help get the most from your advertisingbudget.What are two benefits of using automated bidding? (Choose two.)
Select All Correct Responses
Auction-time bidding
Bidding suggestions
Manual control
Machine learning
Sitelink extensions
Colin wants to get the word out about his newest product. He’s planning to create a Google Displaycampaignwith building awareness as his marketing objective.Why would Colin choose “Build awareness” as his marketing objective?
He wants to use Google’s automation technology to grow direct sales of his products.
He wants to engage users who intend to purchase his products and are actively researching them.
He wants to get his newest product in front of as many people as possible.
He wants to create dynamic call-only ads to reach specific audiences.