● Monitoring of Quality Score
● Use cross-device reporting
● Use of contextual signals
● Paying attention to negative keyword targeting
● Use of responsive search ads
After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?
● Her campaign is being outperformed by 78% of businesses like hers.
● The campaign’s budget needs to be raised by 22% to be fully optimized.
● The campaign could be improved by 78% if the listed recommendations are followed.
● 22% of the revenue she allocates to her campaign is being used in the wrong areas.
Pete is the marketing director for an electric car company. He recently chose”leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?
● Have more people view his website.
● Encourage customers to purchase electric cars.
● Increase email list sign-ups from potential customers.
● Promote videos that speak to the business mission
Which two asset types can also be served as account-level automated assets?
● Call asset
● Dynamic sitelinks
● Promotional callouts
● Dynamic callouts
You’re trying to improve an ad’s perceived quality so it performs better during anad auction. What change would have the least-positive impact to an ad’s quality?
● Creating ads likely to get clicks.
● Raising the bid amount.
● Creating ads that pertain to the keywords.
● Having a clear and simple landing page.
Which of these are three efficient ways that marketers can applyrecommendations that affect optimization score?
● Using “Apply all” to implement every recommendation with one click
● Reviewing and applying individual recommendations within each of the categories
● Opting in to apply particular recommendations automatically
● Reviewing recommendations and making adjustments under campaign settings
● Reviewing and applying individual recommendations in your Keyword report
What is one way that Performance Planner helps businesses increase sales?
● By choosing ad types that your target demographic finds most appealing
● By relying on customer feedback for optimal ad placement
● By maximizing the number of conversions for a spend scenario
● By providing a discount on all ads after purchasing a license
How can Google AI help marketers reach potential customers?
● By defining business goals for marketers based on their offline conversion data
● By predicting the value of every query for the next quarter, thus empowering Smart Bidding to help marketers plan their spend.
● By equipping responsive search ads to offer recommendations for optimizing marketers’ websites
● By recognizing nuance in human language and using that capability to help connect marketers to people searching for their offerings
Out of the following methods, which is best suited for implementing and testingbroad match successfully on broad match campaigns intended to help analyze conversion data?
● Using the Keyword Planner to find new keywords relevant to your target audience and business.
● Implementing broad match keywords and setting up a One-Click Experiment Apply. This automatically will generate an experiment that follows all experiment best practices.
● Using Google Ads’ Keyword Match Types feature in order to see how your broad match keywords are being matched.
● Using Google Ads’ Conversion Tracking features to let you track the number of conversions that are created through your broad match keywords.
When creating an ad, how does Greg know what it will look like to his potential customers?
● Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview.
● As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.
● Greg must type in the specific keywords he’s targeting once his ad has been approved, then view it in a browser.
● Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab.