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In-stream video ads
Text ads
Uploaded ads (Image & AMPHTML)
Call-only ads
Responsive Display ads
Doreen uses Google Search to reach customers as they search for products similar to hers. She’d like tocreate aDisplay Remarketing campaign to reconnect with users and increase sales.How might remarketing help her meet this marketing objective?
It allows her to show ads to people who previously visited her website as they browse websites and use apps.
It reaches audiences who differ from those on an original remarketing list or other uploaded compatible list.
It reaches specific audiences based on declared data.
It reaches TV-like audiences, based on a holistic picture of their lifestyles, interests, and passions.
You choose Influence consideration as your marketing objective and the Similar Audiences targetingoption for a Google Display Ad campaign.In Google Display Ad campaigns, what are Similar Audiences built from?
Placements
Keywords
Remarketing lists
Topics
What’s provided by Responsive Display Ads?
Reach, scale, control
Reach, simplicity, automation
Complete creative control and reach
Complete creative control and simplicity
Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As aresult, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales.Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of$17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
An investment of $30,000 to generate 1,500 conversions and a CPA of $20
An investment of $40,000 to generate 2,000 conversions and a CPA of $20
An investment of $28,000 to generate 1,400 conversions and a CPA of $20
An investment of $21,000 to generate 1,400 conversions and a CPA of $15
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Adswasbuilt on three core principles.What are these principles?
Growth, reach, and traffic
Sales, consideration, and integrity
Relevance, control, and results
Influence, awareness, and promotion
What are two benefits of automated bidding? (Choose two.)
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Time saving
Higher CPAs
Guaranteed results
Cross analysis
Competitive analysis
Thelma is creating a Display campaign for her online toy store. She wants to showcase her products toparentsbetween the ages of 25 to 34.Which option should Thelma select to best reach these users?
Affinity audiences
Custom Affinity audiences
Demographic targeting
In-Market audiences
What are two reasons a marketer might use Responsive Display Ads? (Choose two.)
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Insight: Provides more robust industry data than other ad formats.
xtended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory.
Cost-effective: Get more conversions at a similar cost-per-acquisition.
Improved communication: Respond immediately to any website visitor query with an automated speech system or text.
Guidance: Gives instruction to users on how to adjust ad size, appearance, and format to fit a specific ad slot.
What is a valid recommendation that the Performance Planner can provide?
Set a specific target CPA (cost-per-acquisition)
Create alternative versions of best performing ad variations
Add a themed group of negative keywords
Apply specific bid adjustments to device and location targeting