Custom Intent audiences
Demographic targeting
Dynamic remarketing
Affinity Audiences
A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsingtheweb.Which statement is true about where Google Display Ads connects with these valuable audiences?
Google Display Ads connects with audiences through Gmail, YouTube, and millions of other websites partnering with Google.
Google Display Ads primarily connects with target audiences through Gmail, but users can configure it to reach other websites they designate as important.
Google Display Ads delivers advertising only on websites that partner with Google’s Display network
Google Display ads lets advertisers upload their own ads to the system, allowing advertisers greatercontrol overthe look and feel of their messaging.What are the two types of uploaded ads?
Image ads and dynamic ads
AMPHTML ads and image ads
Video ads and call-only ads
Shopping ads and remarketing ads
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page.Whattype of automated bidding strategy is Siona using?
Target cost-per-acquisition (tCPA)
Target return on ad spend (tROAS)
Maximize clicks
Target impression share
How can Performance Planner serve your business?
By determining which of Google’s ads are most appropriate for your brand
By finding areas of your total budget that could contribute to marketing
By optimizing your ad budget for maximum growth
By teaching your employees the fundamentals of personal budgeting
Which statement accurately describes the reach of Affinity Audiences’ targeting?
It reaches past visitors as they browse network websites and use network apps.
It reaches people while they’re actively browsing, researching, or comparing products and are close to a conversion.
It reaches TV-like audiences, based on their lifestyles, interests, and passions.
It reaches people who have the intent to purchase, updated in real time
Which Display Ad format adjusts to available ad space?
Responsive Display Ads
Uploaded ads
Image ads
AMPHTML ads
Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bidshimself. He’s relying on Smart Display campaigns to help.Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically sethisbids? (Choose two.)
Select All Correct Responses
Target CPA (cost per acquisition)
Enhanced CPC (cost-per-click)
Cost per engagement
Viewable CPM (cost-per-thousand impressions)
Target ROAS (return on ad spend)
What’s one benefit of using responsive display ads?
They can respond to manual A/B testing.
They can meet exact branding requirements.
They can be uploaded.
They can run on native inventory.
Automated bidding does the heavy lifting for advertisers on Google Ads.Whatdoes automated bidding use to set the right bid for every auction?
Ad extensions
Machine learning
Manual control
Seller ratings