Standard remarketing
Custom Affinity audiences
Dynamic remarketing
Affinity audiences
Which two are available in Google Ads? (Choose two.)
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Heritage targeting, which allows advertisers to serve ads only to users who have a specified family history.
Variable targeting, which allows ads to be served to a subset of users on specified dates for a set ad price.
Language targeting, which lets you reach people with your selected language as their browser’s language setting.
Device targeting, which allows you to serve your ads to users on desktops, smartphones, and tablets.
Company targeting, which allows you to serve ads to the people who work for a specific company you choose.
Brian’s desired audience isn’t covered by the segments In-Market audiences offers.What’s another suitable option Brian could choose to help him influence potential customerconsideration?
Similar Audiences
Standard remarketing
Custom Intent audiences
Demographic targeting
Bill wants to reach valuable, relevant audiences and engage with them quickly and often with his ads.How willcreating a Display Ads campaign allow him to reach his goal?
It allows him to identify valuable audiences and collect statistical usage data from the websites where his ad appears.
It allows him to isolate valuable audiences regionally and convert local sales the first time his ad is seen.
It allows him to select for new audiences and scale down his advertising to appear on specific websites that he chooses.
It allows him to reach over 90% of global internet users across more than three million apps and websites
Robert manages a website that sells sporting goods. He wants his products to be featured in various onlinesporting publications while potential customers are researching and comparing different footballbrandsonline.Which option will help Robert influence customer consideration?
Demographic retargeting
In-Market audiences
Affinity Audiences
Custom Affinity audiences
Maria has been told that she should use the Performance Planner on a monthly basis.Why should she do so?
To check for status issues
To react to ever-changing external factors
To review new keyword opportunities
To analyze demographic performance
Mary manages Google Search campaigns and would like to extend her reach with Google Display ads.She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign.Why would Mary choose Standard Display campaigns over Smart Display campaigns?
She prefers to offer minimal input and relies on automated solutions.
She wants the same level of results without managing the campaigns.
She wants to deliver both Search and Display Ads from the same campaign.
She prefers more control over all aspects of her Display campaigns.
Which of the following goals can you achieve for your marketing campaign by using automated bidding?
Choose what time of day your ads will appear.
Control the cost of each click.
Target specific devices exclusively.
Reach the right user with the right message at the right time.
What are two ways Google Ads can fuel your business goals? (Choose two.)
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Increase online, in-app, in-person, and over-the-phone sales.
Reach more users by placing ads on all search engines.
Get more of the right people to visit your website.
Enable premium membership subscriptions.
Cap the number of ads you pay for, based on your business
Adam has determined that “Drive action” is the appropriate marketing objective for his new Displaycampaign.What are two relevant options he might use to reach his goal? (Choose two.)
Select All Correct Responses
Custom Intent audiences
Demographic targeting
Dynamic remarketing
Affinity Audiences
Standard remarketing