Jackson

His ads can appear on Google Search results when customers are searching for specific search terms.

His ads can contain proprietary formatting that allow him to precisely demonstrate how his products work.

His ads can enable customers to purchase his products directly from within the ad.

His ads can appear on websites relevant to bicycles, and therefore connect him to his potential audience.

To prevent campaigns from becoming “Limited by Budget”
So that spend is not reallocated between two different marketing objectives
To avoid any potential keyword duplicates between different marketing objectives
So that seasonal trends can be better identified for each individual marketing objective

Revenue-focused bidding
Conversion-focused bidding
Consideration-focused bidding
Awareness-based bidding

They allow you to manually adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.

They automatically adjust your creative asset’s size, appearance, and format to meet your exact branding requirements.

They automatically adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.

They allow you to manually adjust their size, appearance, and format to meet your exact branding requirements.

An awareness-based bidding strategy
A consideration-focused bidding strategy
A conversion-focused bidding strategy
A revenue-focused bidding strategy

Its summary report provides executive summaries of total cost and bidding.

It provides “recommended insights,” which are focused on Topic Targeting.

Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies.

In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.

Custom Affinity

Custom Intent

Demographics

Remarketing

Affinity

Custom Intent

In-Market

Remarketing

Select All Correct Responses

Custom remarketing

Dynamic remarketing

Email remarketing

Standard remarketing

Select All Correct Responses

Build awareness

Drive action

Generate buzz

Influence consideration