● You’d highlight queries, the ad formats, and keywords.
● You’d highlight AI capabilities, bid strategies, and creatives.
● You’d highlight queries, marketing goals, and Search ads.
● You’d highlight targeting, ad formats, and bid strategies
Your client owns a manufacturing business that makes specialized hiking and rock-climbing gear.They’re a small player in the market, but are ready to scale the business.Which two Google Ads campaign types could your client use to increase the brand’s exposure andreach audiences interested in hiking and rock climbing across the web?
Select 2 Correct Responses
● Discovery
● Performance Max
● Search
● Video
You manage marketing for a small business on a tight budget and you need to drive as many conversions as possible.In which two ways can Google Ads help?
Select 2 Correct Responses
● Google has Smart Bidding strategies to help you maximize conversions at your average daily budget goals.
● Google’s planning, campaign setup, and optimization tools can help set an average daily budget for your goals.
● Google can help you set a fixed daily budget to align with your marketing goals and maximize your performance.
● Google can automatically adjust your daily budget through AI to keep in alignment with your performance goals.
A sneaker company is looking to boost awareness for a major product launch that’s coming up.They’re looking to use broad match to reach a larger audience.Which three steps could they take to help them accomplish this?
Select 3 Correct Responses
● They could use brand restrictions for branded campaigns when it’s suitable.
● They could use responsive search ads and AI-powered creatives.
● They could increase their campaign reach by using broad match with manual bidding.
● They could organize and align all of their ad groups according to a common theme.
● They could add broad match keywords for exact match keywords across campaigns.
Your marketing company has created an enticing ad that receives many clicks relative to impressions.What effect could the ad have on the Google Ads auction?
● The ad could lead to a higher cost-per-click for the advertiser.
● The higher expected click-through rate could lead to a higher Ad Rank.
● The ad’s quality could reduce cost-per-click by at least 40%.
● The advertiser could receive more bids in the auction.
The marketing director for an electric car company recently chose leads as the Google Search campaign marketing goal.What result can they achieve by selecting leads as the goal?
● Promote videos about the business mission.
● Encourage consumers to purchase electric cars.
● Increase email list signups from potential consumers.
● Have more people view the company’s website
The advertising director for a guitar manufacturer has been tasked with optimizing their company’sGoogle Search campaign.How can they use the optimization score to benefit their campaign?
● To compare the efficacy of their ad text creative with that of other ads, identifying
opportunities for enhancements.
● To find how close their campaign is from being optimized for performance to its full
potential.
● To judge the popularity of their website compared to others, helping them better understand
their market share.
● To understand the network performance of their website, revealing optimization opportunities
Based on analysis of their marketing data, a web development business has determined that the highest-value consumers reach out via an interest form on their website. The firm wants more potential users to submit this form.Which campaign objective aligns with this business’s goals?
● Leads
● Brand awareness and reach
● Product and brand consideration
● Website traffic
How can the optimization score be used to help increase the effectiveness of a Google Search campaign?
● It can show how close a campaign is to being optimized to its full potential.
● It helps you determine a website’s network performance and find ways to optimize it.
● It lets you compare the popularity of your website to others so you can know your market share.
● It lets you compare ad text creative with other ads and find ways to make them more effective.
Your client created their company’s first Google Search campaign for their yoga school. They launched a Google Search campaign and chose leads as their campaign marketing goal.Which results can they expect by doing this?
● They could increase their email signups from potential students.
● They could promote videos about the mission of the studio.
● They could encourage consumers to join their studio.
● They could bring more people to the studio’s website.