Jackson

Auction-time bidding

Daily budget pacing

Impression share-based bidding

User ID-based bidding

1. Target Impression Share

2. Target CPA

3. Maximize clicks

4. Target ROAS

Traffic (3)

Conversions (2)

Visibility (1)

Revenue (4)

Intent

Machine learning

Performance

Search

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Automated bidding

Automated conversions

Automated creatives

Automated targeting

By building awareness of your brand

By driving online, in-app, in-person, and over-the-phone sales

By influencing consideration of your products and services

All of the above

1. These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube.

2. These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping andnext to search results.

3. These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer.

4. These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network.

Shopping 2)

Search (3)

Video (4)

Universal App (1)

True

False

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Simplicity

Automation

Control

Reach

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Search Ads

Uploaded Ads

Social Ads

Responsive Display Ads