Jackson

Focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences. 

Focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences. 

Focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types. 

Focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types. 

It provides trustworthy unique reach forecasts, media mix options, and automation recommendations. 

It provides trustworthy popular reach forecasts, media mix options, and fresh data. 

It provides trustworthy unique reach forecasts, media mix options, and fresh data. 

It provides trustworthy popular reach forecasts, media mix options, and automation recommendations. 

Action 

Consideration

Hybrid 

Awareness 

Custom Audiences

Life Events 

Infinite Taxonomy Audiences 

Affinity Audiences 

You’d use Viewability with Active View.

You’d use Brand Lift. 

You’d use Unique Reach and Frequency. 

You’d use Reach Planner. 

They should be aware that people are watching YouTube on connected TV devices, which further extends YouTube’s reach. 

They should be aware that production companies are acting as gatekeepers, since they control the biggest distribution channels. 

They should be aware that long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently. 

They should be aware that people are switching between the many streaming services available and have shorter attention spans. 

You should use masthead ads.

You should use bumper ads.

You should use in-feed video ads. 

You should use non-skippable in-stream ads. 

Extending the reach of video ads to YouTube Live streaming and Premieres. 

Extending the reach of video ads to a collection of leading publisher sites and apps. 

Providing access to more engagement metrics to measure the impact of the campaign.

Providing access to engage with audiences on the YouTube mobile homepage. 

Advertisers with awareness goals should create short-form content that’s highly engaging. 

Short-form content acts as a discovery tool for audiences who also enjoy long-form content.

Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.

Focus on either long- or short-form content, as using both creates an inconsistent experience. 

In-Market Audiences and Custom Audiences

Affinity Audiences and Custom Audiences

Affinity Audiences and Life Events 

Life Events and In-Market Audiences