Shopping, audio-only content, and streaming on TV
Shopping, short-form content, and streaming on TV
Shopping, short-form content, and cross-device behavior
Shopping, audio-only content, and cross-device behavior
You’re creating a video ad for a restaurant chain with the goal of drivingreservations on its website. Which of the following call-to-actions (CTAs) should you use in the ad?
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You want to enter key words based on interest or behaviors for your Google Video campaign. What audience solution should you use?
Affinity Audiences
Infinite Taxonomy Audiences
Life Events
Custom Audiences
What do Insights Finder and Find My Audience help you do?
They help you understand who your most valuable customers are on YouTube and how to reach them.
They help you create audience lists similar to the audiences who delivered the best results in your Google Video campaign.
They help you understand what audience solutions in an existing campaign are delivering the best results.
They help you create audience lists that you can immediately apply to any of your Google Video campaigns.
Creators choose YouTube for which of the following four reasons?
For infrastructure, community, freedom, and income
For infrastructure, reach, freedom, and income
Infrastructure, community, creativity, and income
For infrastructure, reach, creativity, and income
You’re running a Google Video campaign with an awareness goal. You want to understand the extent to which your campaign shifts user perception or behavior.In addition to fundamental video metrics like “Video played to,” what measurement solution would you use?
You’d use Viewability with Active View.
You’d use Brand Lift.
You’d use Reach Planner.
You’d use Unique Reach and Frequency.
After using Google’s Video solutions to achieve your awareness, consideration, or action goals, which of the following is a benefit you might see?
You might see that Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
You might see that Google’s Video solutions use machine learning to create video assets based on the content of the advertised domain.
You might see that Google’s Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.
You might see that Google’s Video solutions use machine learning to set budgets and bids within 24 hours of setting a live Video campaign.
What two conversion types should you capture in your reporting in order to measure the full value of your action campaigns?
Cross-platform and view-based
Mono-platform and last click
Cross-platform and last click
Mono-platform and view-based
When planning a Google Video campaign with a consideration goal, what should your bidding solution optimize toward?
Impressions
Actions
Clicks
Views
If you were optimizing a campaign to drive conversions faster, what would you do?
You’d set up the campaign to engage with audience segments that have searched for your brand before.
You’d set up the campaign to only engage with audience segments that have converted before.
You’d track lighter actions to provide more signals to Google’s machine learning algorithms.
You’d track only end actions to provide more accurate signals to our machine learning algorithms.