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A chain of regional bookstores is looking to drive more value from their Google Adscampaigns by creating a value-based bidding strategy for the first time. Which best practice should they follow first in order to get started?
Begin with a strong measurement and attribution strategy based on their goals.
Enable a volume-based Smart Bidding strategy in all campaigns.
Create a value-based Smart Bidding strategy in their top two campaigns.
Build a large list of negative keywords to tailor traffic and eliminate uninterested consumers.
A local dessert chain is looking to improve its Google Ads campaign performance across its accounts. What are two ways it can use its optimization score to improve its campaigns? (Choose two.)
By determining the extent to which campaigns can be improved and how to go about making improvement
By the review and dismissal of recommendations that are relevant to their goal to save time optimizing campaigns
By accepting and immediately applying recommendations tailored to their business, which can save time
By measuring their score at the individual account level but not their manager account level
You’re planning to run a video action campaign. How should you approach your measurement strategy?
Measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
Measure only complete offline conversions for a more accurate return on investment calculation.
Measure the full value with Google Ads conversion tracking and include lighter conversion events.
Measure only complete online conversions for a more accurate return on investment calculation
To drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?
You’d use masthead ads and non-skippable in-stream ads.
You’d use skippable in-stream ads and bumper ads.
You’d use skippable in-stream ads and non-skippable in-stream ads.
You’d use masthead ads and bumper ads
You’re running a Google Video campaign with a consideration goal. You want to measure how many people watched your video, so what measurement solution should you use?
You’d use use core performance metrics.
You’d use Brand Lift.
You’d use use viewability with Active View.
You’d use use forecasting reach of your YouTube campaign alongside print ads.
What extension should you add to a video action campaign to drive more conversions in a simple and cost-effective way for a single automated campaign, if your goal is to drive online sales?
Lead form
Sitelinks
Product feed
Location
How should you approach creative effectiveness in order to boost performance of video campaigns?
Start with all-new video ad creative that’s already working well for other platforms.
Continue running campaigns with existing creative and slowly introduce new variations.
Use research-backed creative guidelines and iterate with experimentation.
Run an experiment with existing creative and use whichever one performs best.
If your marketing objective is to build awareness, what audience solutions should you consider using in your Google Video campaign?
Affinity Audiences and Life Events
Affinity Audiences and Custom Audiences
In-Market Audiences and Custom Audiences
Life Events and In-Market Audiences
You’re creating a storyboard for a video ad and you’re optimizing for view completions. Which of the following is a way to hook and sustain attention?
Use engaging pacing and tight framing.
Set up scenes to be zoomed out so viewers can see all story elements.
Build suspense with a slow pace to start.
Keep visuals low-contrast to avoid overwhelming viewers.