Jackson

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Sets the appropriate bid for each and every auction

Sets manual bids for specific times of the day

Integrates a large variety of signals to evaluate user intent

Minimum and maximum bid values are determined by the daily budget

Saves time and marketing resources

Maximize clicks

Target impression share

Enhanced cost-per-click (eCPC)

Maximize conversions

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In-stream video ads

Uploaded ads (Image & AMPHTML)

Text ads

Responsive Display ads

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Extended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory.

Improved communication: Respond immediately to any website visitor query with an automated speech system or text.

Guidance: Give instruction to users on how to adjust ad size, appearance, and format to fit a specific ad slot.

Cost-effective: Get more conversions at a similar cost-per-acquisition to other Display ad formats.

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Budget amount

Example placements

Keyword examples

Creative assets

To control the cost of each click

To choose what time of day your ads will appear

To target specific devices exclusively

To reach the right user with the right message at the right time

Increase leads

Build awareness

Drive action

Influence consideration

By determining which of Google’s ads are most appropriate for her brand.

By finding areas of her total budget that could contribute to marketing.

By teaching her employees the fundamentals of personal budgeting.

By optimizing her available ad budget for maximum growth.

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Target ROAS (return on ad spend)

Target CPA (cost per acquisition)

Cost per engagement

Enhanced CPC (cost-per-click)

They offer complete control over the way your ads look and feel.

They enable publishers to receive 100% of the CPC.

They let an advertiser create ads that serve in all ad slot types.

They help limit ads to banner-eligible slots.