Jackson

Television campaigns, which promote her products directly to consumers while they are watching their favorite network and cable TV programs.

App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.

Shopping campaigns, which promote her products by giving consumers detailed information about what she is selling before they click her ad.

Social Media campaigns, which showcase her products to users while they browse their favorite social media platforms.

Video

Shopping

Display

Search

Its ability to automatically set marketing objectives influences how campaigns perform and how visible ads are.

Its technology bundles together all the pillars of a campaign to help isolate valuable audiences.

It combines search, shopping, and image ads to create the most relevant ads across the web.

Its real-time view of context and behavior across the web powers unique understandings of intent.

This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.

This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.

This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.

This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.

1 Mira wants the most freedom (creative control) to decide how best to combine her different images, text, and logos.

2 Sherry wants faster ads, that are lighter in load.

3 Sandy wants to create safer ads and reduce the risk of malware.

4 Miko needs to reduce his overhead for managing ad portfolios within ad groups and campaigns.

5 Tommy values performance over everything else.

Responsive Display Ads (5)

None (2)

Image ads (1)

AMPHTML ads (3)

Responsive Display Ads (4)

Social, Display, Video, Shopping, and App

Search, Display, Video, Shopping, and App

Search, Display, Video, App, and Access

Search, Display, TV, Shopping, and App

The appropriate bid can often be a static target that is challenging to reach.

The customer journey has become more complex and therefore bids should be based on general user behavior.

User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.

If you do not bid efficiently, you could miss valuable conversions.

Build awareness

Influence consideration

Drive action

Increase sales

Select All Correct Responses

Validation

Differentiation

Distribution

Instrumentation

Simulation

Consideration-focused bidding

Conversion-focused bidding

Revenue-focused bidding

Awareness-based bidding