● A projected forecast of conversion data if certain recommendations were applied.
● The way display ads influence purchasing decisions exclusively in Google Ads
● A projected forecast of impression and click data if certain recommendations were applied.
● The way Display ads influence purchasing decisions across all marketing
channels
Google Ads
What’s a best practice for choosing assets for a Discovery campaign?
● Use generic messaging in description fields so as to capture the interest of a larger audience.
● Use Google Images to download as many relevant image assets as possible.
● Add call-to-action text over their image assets to better inform potential customers.
● Use inspiring high-quality images that highlight the brand’s value proposition.
If an advertiser is trying to set up Google Display ads to reach both English- andSpanish-speaking countries, how should they structure them in Google Ads?
● They should create a separate ad group for each location within the same Display
campaign.
● They should create a separate Display campaign for each location.
● They should create a separate ad group for each language within the same
Display campaign.
● They should create a separate campaign for non-English and non-Spanish
languages.
Shanice wants to create an awareness campaign using Google Display ads to educate potentialcustomers about her company’s expanded product sets. What should Shanice do when settingup awareness audiences for the upcoming campaign?
Create a separate campaign or ad group for each desired audience.
Include existing users on remarketing lists.
Use top-performing keywords for custom audiences.
Tag all pages within the company website or app.
Why is the Model Comparison Tool helpful in measuring the full value of a Google Display adscampaign?
Because it shows how Display ads influence purchasing decisions across all
marketing channels.
Because it shows how Display ads influence purchasing decisions exclusively in
Google Ads.
Because it shows a projected forecast of conversion data if certain recommendations were applied.
Because it shows a projected forecast of impression and click data if certain
recommendations were applied.
Reece works for a company that sells sailing trips and wants to set up a 14-day view-throughconversion window for their Display campaign instead of the default window. Why will setting upthe view-through conversion window benefit their campaign?
It’ll allow them to identify impressions for ads that weren’t interacted with but
later resulted in a conversion.
It’ll help them to reveal which ad assets require optimisation in order to improve
conversion rates.
It’ll assist them in analysing the most interacted areas of the Display campaign within a 14-day period.
It’ll prevent interactions being attributed with more conversions than they actually
generated.
Susan’s manager has asked her to implement a new Google Display ad campaign to helpliquidate out-of-season inventory and make room for next season’s product lines. Which SmartBidding strategy would be best suited for the campaign’s objective?
Maximise conversion value
Maximise conversions
Target CPA
Target ROAS
Jack’s setting up a Display campaign. He wants to grow as many sales as possible while makingsure that conversions, on average, don’t exceed a certain cost. Which Smart Bidding option is the best?
Jack should use Target impression share because it grows both awareness and
conversions at an assigned cost point.
Jack should use Enhanced CPC because it offers the greatest amount of control
over the bidding process.
Jack should use Maximise conversions because it doesn’t require historical
conversion data.
Jack should use Target CPA because it grows conversion volume at his target
cost-per-acquisition.
Simon wants to use the Assets report in order to further optimise his Google Display campaign.In which scenario is Simon appropriately using the analysis from the Assets report?
Simon removes and replaces high-performing assets and refers to the Assets
report’s recommendations.
Simon replaces ads entirely because more than two assets are under-performing on the report.
Simon uses new stock images recommended by the Assets report.
Simon doesn’t add new assets more than once per week.
Isaac is launching a marketing initiative to reach both English- and Spanish-speaking countries.What’s the best structure for him to use when setting up Google Display ads?
Create a separate ad group for each location within the same Display campaign.
Create a separate Display campaign for each location.
Create a separate campaign for non-English and non-Spanish languages.
Create a separate ad group for each language within the same Display campaign.