In-market
Detailed Demographics
Customer Match
Affinity
Google Ads
Liam is looking to add some stunning images to his Discovery campaign. Where should hesource these images from?
Google Images
Websites similar to his own
YouTube
His most successful social marketing campaigns
A fashion business focuses its marketing on social media channels to best showcase its premium offerings and would like to use Discovery ads in their marketing plan. What can the team hope to achieve from running Discovery ads?
To serve visually inspiring ads to potential customers while they’re in the middle of
watching a video relevant to what’s being offered
To encourage consumers to follow and engage with particular social media posts
that are relevant to marketing goals
To encourage potential customers to engage with an interactive shopping basket
To reach the right customers with the right messages as they browse through
their favourite personalised feeds on Google
The marketing team of a well-known retail chain is focusing on four goals for their businessmarketing plan – acquiring new customers, creating new leads, growing sales and broadeningthe reach of their existing remarketing campaigns. Which campaign type will help the marketingteam to achieve all four goals?
Gmail
Customer Match
Shopping ads
Discovery ads
Using various attribution models in the Model Comparison Tool, a campaign manager noticessomething that makes her increase her investment in Google Display ads. What might she haveseen?
A certain channel received a small share of her investment and drove a
proportionally low conversion volume.
A channel received none of her investment.
A certain channel received a bulk of her investment and proportionally drove a high
conversion volume.
A certain channel received a bulk of her investment and disproportionally drove a low conversion volume
Aiko sees an ad on a social network for an online store and clicks on it. The next day, sheencounters a paid search ad for the same business. Later that evening, she clicks on a Displayad for the business yet again. The following day, Aiko makes a purchase. Under the LastNon-direct Click attribution model, which marketing channel receives credit for the conversion?
Search channel gets 100% credit
Display channel gets 33% credit
Social channel gets 33% credit
Display channel gets 100% credit
In preparation for a new campaign, Mia’s boss has asked her to compile her Discovery adassets. What’s a best practice that Mia should follow when choosing assets for their Discoveryads?
Use Google Images to download as many relevant image assets as possible.
Use generic messaging in description fields so as to capture the interest of a larger
audience.
Add call-to-action text over their image assets to better inform potential customers.
Use inspiring high-quality images that highlight the brand’s value proposition
Ray has been running Display campaigns for over a month and sales have increased since hestarted. Even so, while the Display ads are producing high click-through-rates, they appear to beproducing fewer conversions than Search ads. What’s the most likely explanation for thisassumption?
Ray is focusing on view-through conversions rather than click-through conversions.
People that click on the Display ads are purchasing through another channel.
People aren’t seeing the Display ads.
Conversion tracking isn’t enabled currently.
Veronica is the marketing manager at a luxury sports car company and has set up a Displaycampaign for the company’s most expensive and luxurious product line. She’s nowcontemplating whether they need to alter their view-through conversion window. Should Veronicachange their view-through conversion window and why?
No, because the sales cycle for a luxury car will be within the default window.
Yes, because the sales cycle for a luxury car will be longer than the default
window.
Yes, because having a longer view-through conversion window will make the
campaign look more impressive.
No, because having a longer view-through conversion window will skew regular
conversion data
Brenda created a Google Ads campaign last month to increase sales and leads for her onlinestore using multiple ad channels. She feels that her Display ads are probably influencing theother ad channels and wants to determine the complete role that Display clicks are playing inthis. Which report can Brenda use to meet her goal?
Top conversion paths report
Conversion report
Audience insights report
Click-through rate report