● Ad landing page experience
● Ad relevance
● Bidding strategy
● Expected clickthrough rate
● Ad Rank
Google Ads
You’re a marketing executive who has been charged with planning an onlineadvertising budget each month and you decided to use Google Ads’ Performance Planner to assist your efforts. What are two advantages Performance Planner offers you?
● Performance Planner forecasting is driven by billions of Google searches conducted every week.
● Performance Planner can help you locate funds from other operational budgets so they can be allotted to marketing.
● Performance Planner relies on machine learning for forecasting purposes.
● Performance Planner can integrate with additional budgeting software like QuickBooks
A self-publishing business has determined that their highest-value potentialcustomers reach out using a form on their website. They want more prospective customers to submit this form. What’s the right campaign objective for this business’s goals?
● Product and brand consideration
● Brand awareness and reach
● Leads
● Website traffic
Where can you go to view your bid status, performance trend over time, andconversion delay reporting?
● Performance strategy planner
● Auction analysis
● Bidding keyword report
● Bid strategy report
Which of these three signals does broad match use to match Search ads with queries?
● Device
● Smart Bidding
● Interests
● Language
● Geographic
Marta has a tight marketing budget and needs to use a strategy that can drivecustomers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
● Maximize clicks
● Target return on ad spend (tROAS)
● Target cost-per-acquisition (tCPA)
● Target impression share
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?
● Maximize clicks
● Target cost-per-acquisition (tCPA)
● Target return on ad spend (tROAS)
● Target impression share
You’re marketing a new line of plumbing services and need to reach more consumers, but you have aset budget you can’t exceed.Which benefit of Google Ads could help you achieve your goal?
● Google Ads lets you set a fixed daily budget to align with your goals and reach more people.
● Google Ads uses AI to automatically adjust your daily budget to align with your performance goals.
● Google Ads offers Smart Bidding strategies to help you maximize conversions and stay on budget.
● Google Ads offers tools for planning, campaign setup, and optimization to help you set a budget.
The owner of a house-cleaning service has built a booking website and is ready to promote theirservices online. The ads need to reach people actively looking for businesses like this one.Which two Google Ads campaign types could be used to make sure consumers consider theirservices and take action by booking house cleanings?
● They could use a Video campaign.
● They could use a Search campaign.
● They could use a Performance Max campaign.
● They could use a Discovery campaign.
When an ad gets a high number of clicks relative to the number of impressions, what impact could thishave on the ad’s Google Ads auction?
● It could lower the cost-per-click by 40% or more.
● It could help the ad get a higher placement on the Ad Rank.
● It could increase the cost-per-click for the advertiser. ● It could help the advertiser receive more bids in the auction.