Google Ads

● You can increase your campaign reach by using broad match with manual bidding. 

● You can add broad match keywords for exact match keywords across campaigns. 

● You can use AI-powered creative and responsive search ads. 

● You can organize all of your ad groups by a common theme. 

● You can use brand restrictions for branded campaigns when needed. 

● You’d highlight queries, the ad formats, and keywords. 

● You’d highlight AI capabilities, bid strategies, and creatives. 

● You’d highlight queries, marketing goals, and Search ads. 

● You’d highlight targeting, ad formats, and bid strategies 

Select 2 Correct Responses 

● Discovery 

● Performance Max 

● Search 

● Video 

Select 2 Correct Responses

● Google has Smart Bidding strategies to help you maximize conversions at your average daily budget goals. 

● Google’s planning, campaign setup, and optimization tools can help set an average daily budget for your goals. 

● Google can help you set a fixed daily budget to align with your marketing goals and maximize your performance. 

● Google can automatically adjust your daily budget through AI to keep in alignment with your performance goals. 

Select 3 Correct Responses 

● They could use brand restrictions for branded campaigns when it’s suitable. 

● They could use responsive search ads and AI-powered creatives. 

● They could increase their campaign reach by using broad match with manual bidding. 

● They could organize and align all of their ad groups according to a common theme. 

● They could add broad match keywords for exact match keywords across campaigns. 

● The ad could lead to a higher cost-per-click for the advertiser. 

● The higher expected click-through rate could lead to a higher Ad Rank. 

● The ad’s quality could reduce cost-per-click by at least 40%. 

● The advertiser could receive more bids in the auction. 

● Promote videos about the business mission. 

● Encourage consumers to purchase electric cars. 

● Increase email list signups from potential consumers. 

● Have more people view the company’s website 

● To compare the efficacy of their ad text creative with that of other ads, identifying
opportunities for enhancements.
● To find how close their campaign is from being optimized for performance to its full
potential.
● To judge the popularity of their website compared to others, helping them better understand
their market share.
● To understand the network performance of their website, revealing optimization opportunities

● Leads 

● Brand awareness and reach 

● Product and brand consideration 

● Website traffic 

● It can show how close a campaign is to being optimized to its full potential. 

● It helps you determine a website’s network performance and find ways to optimize it. 

● It lets you compare the popularity of your website to others so you can know your market share. 

● It lets you compare ad text creative with other ads and find ways to make them more effective.