DM Exams

Answers to Digital Marketing Exams

Google Ads

Charlotte has previously used Search and video campaigns, but a friend has recommended thatCharlotte would improve her marketing efforts further with the help of Discovery ads. Whatbenefit would Charlotte expect to see from using Discovery ads?

· ·

They’ll allow Charlotte to reach highly relevant audiences on exclusive placements
outside of Google’s platforms.
They’ll allow Charlotte to encourage people to share their thoughts and feedback on the products and services that she offers.
They’ll allow Charlotte to tell an engaging story about her products and
services to help grow more conversions
They’ll allow Charlotte to merge images and 15-second video assets to providepeople with an engaging experience

The owner of a sports shop would like to promote different sports categories to people who havealready visited their website. They understand that a remarketing campaign can help themachieve this. Which best practice can the owner use to serve relevant ads to customers whohave already visited particular areas of their website?

· ·

Include each of the sports categories within the headline and description fields of a
single responsive display ad.
Create different remarketing lists based on the specific web pages that the
customers visited.
Build a list of relevant placements for each sports category and then use these to
create individual ad groups for each sport.
Create separate ads for each sports category and then set them to ‘Rotate
indefinitely’ within the same ad group.

As a best practice, Stephanie’s colleagues have told her that she doesn’t need to exclude peoplefrom her original remarketing lists when using Similar Audiences lists. What’s the reasoningbehind this?

· ·

Similar Audiences lists automatically exclude people so that only new leads are
reached.
Similar Audiences will automatically remarket to existing leads if it identifies
potential value in them.
Similar Audiences uses existing remarketing lists to get as much reach as possible.
Similar Audiences don’t have any association with remarketing lists.

Rachel has finished selecting the campaign-level settings of her new Google Display campaignand has decided to use uploaded ads instead of responsive display ads when creating ads forher campaign. Why might Rachel choose to upload an ad instead of the easier option of aresponsive display ad?

· ·

She’ll be able to maintain creative control of how ads look in the size that she
chooses.
She’ll be able to incorporate animated GIF assets that are more than 30 seconds
long.
She’ll have the option to serve ads in the Shopping section of Google.com.
She’ll gain access to exclusive placements such as reputable news outlets.

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