Maximize clicks
Target impression share
Enhanced cost-per-click (eCPC)
Maximize conversions
A small pastry business is in the process of creating ads within their Display campaign. They find thatthereare two main ad formats that they can use. What are the two main ad formats used in a Display campaign?Choose two.
Select 2 Correct Responses
In-stream video ads
Uploaded ads (Image & AMPHTML)
Text ads
Responsive Display ads
What are two reasons a marketer might use responsive display ads? Choose two.
Select 2 Correct Responses
Extended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory.
Improved communication: Respond immediately to any website visitor query with an automated speech system or text.
Guidance: Give instruction to users on how to adjust ad size, appearance, and format to fit a specific ad slot.
Cost-effective: Get more conversions at a similar cost-per-acquisition to other Display ad formats.
A retailer owns a large online business selling antiques. They want to create a Display campaign. Whataretwo of the three inputs they must supply to create a Display campaign? Choose two.
Select 2 Correct Responses
Budget amount
Example placements
Keyword examples
Creative assets
Which of the following goals can you achieve for your marketing campaign by using automated bidding?
To control the cost of each click
To choose what time of day your ads will appear
To target specific devices exclusively
To reach the right user with the right message at the right time
Catherine received a significant amount of traffic to her online pet store after launching her Display campaign.Unfortunately, many visitors to her online store didn’t make a purchase. When creating a newDisplay campaign,which marketing objective should Catherine choose in order to reengage with these visitors?
Increase leads
Build awareness
Drive action
Influence consideration
Marta’s Display campaign has delivered results beyond her expectations. She knows she increase returns withadded spend, but that’s not possible for her at the moment. How would Performance Planner benefit her in thissituation?
By determining which of Google’s ads are most appropriate for her brand.
By finding areas of her total budget that could contribute to marketing.
By teaching her employees the fundamentals of personal budgeting.
By optimizing her available ad budget for maximum growth.
An advertiser is interested in generating conversions through Google Display ads, but they’re relying on thecampaign’s help to set bids. Which two bidding strategies used in Display campaigns can they choosefrom toautomatically set their bids? Choose two.
Select 2 Correct Responses
Target ROAS (return on ad spend)
Target CPA (cost per acquisition)
Cost per engagement
Enhanced CPC (cost-per-click)
What’s an advantage of responsive display ads?
They offer complete control over the way your ads look and feel.
They enable publishers to receive 100% of the CPC.
They let an advertiser create ads that serve in all ad slot types.
They help limit ads to banner-eligible slots.
An account executive manages Google Search campaigns and would like to extend her reach with GoogleDisplay ads. She’s trying to decide whether to use the default optimized targeting or to manually add morelayers of targeting herself.
She wants to deliver both Search and Display ads from the same campaign.
She wants the same level of results without managing the campaigns.
She prefers to offer minimal input and relies on automated solutions.
She prefers more control over all aspects of her Display campaigns.