Video
Shopping
Display
Search
How does Google Display Ads drive results every day for thousands of advertisers?
Its ability to automatically set marketing objectives influences how campaigns perform and how visible ads are.
Its technology bundles together all the pillars of a campaign to help isolate valuable audiences.
It combines search, shopping, and image ads to create the most relevant ads across the web.
Its real-time view of context and behavior across the web powers unique understandings of intent.
Why is using the performance targets feature after utilizing the Performance Planner recommended?
This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.
This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.
This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.
Match the marketers with the Display Ad format that fits them best. (Formats can be used more thanonce.)
1 Mira wants the most freedom (creative control) to decide how best to combine her different images, text, and logos.
2 Sherry wants faster ads, that are lighter in load.
3 Sandy wants to create safer ads and reduce the risk of malware.
4 Miko needs to reduce his overhead for managing ad portfolios within ad groups and campaigns.
5 Tommy values performance over everything else.
Responsive Display Ads (5)
None (2)
Image ads (1)
AMPHTML ads (3)
Responsive Display Ads (4)
Mary is tasked with designing an advertising campaign for her company’s an online pet food store andapp,and is exploring different campaign options.Which campaign types are available to her in Google Ads?
Social, Display, Video, Shopping, and App
Search, Display, Video, Shopping, and App
Search, Display, Video, App, and Access
Search, Display, TV, Shopping, and App
Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
The appropriate bid can often be a static target that is challenging to reach.
The customer journey has become more complex and therefore bids should be based on general user behavior.
User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.
If you do not bid efficiently, you could miss valuable conversions.
Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants toengagewith users who are researching scuba-diving lessons.Which marketing objective should Frank choose when creating his Display campaign?
Build awareness
Influence consideration
Drive action
Increase sales
What are two ways that Performance Planner can help reveal the possibilities across all your Google Adscampaigns? (Choose two.)
Select All Correct Responses
Validation
Differentiation
Distribution
Instrumentation
Simulation
Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
Consideration-focused bidding
Conversion-focused bidding
Revenue-focused bidding
Awareness-based bidding
Ben sells housewares through his website and app.What are two ways that Google Ads can fuel his business goals and help him achieve his objectives?(Choose two.)
Select All Correct Responses
Increase overall installs and interactions with his app.
Sell him business leads at a preset price.
Provide clear forecasts that allow for smoother purchasing.
Place ads for his business on all search engines.
Help users find and discover his products.