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Keywords
Offline conversions
Negative keywords
URLs
Topics
Kevin is determining which Google Display Ads format to use, and choosing between efficiency andcontrol.Match the ad he’s creating to the appropriate ad format option.
1. Uploaded image ads
2. Responsive Display Ads
Control (1)
Efficiency (2)
Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversionsover that time, and plans to use target return on ad spend (ROAS) as his automated biddingstrategy.Which type of automated bidding strategy will Viktor be using?
Revenue-focused bidding
Awareness-based bidding
Consideration-focused bidding
Conversion-focused bidding
What can the Performance Planner assist you with?
To determine which Google Ads features should be enabled to get the best performance from your campaigns
To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
To analyze the search term report and add both keywords and negative keywords, depending on historical performance
To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition
How does Google Display Ads help advertisers meet their marketing objectives and drive results?
By helping advertisers deliver relevant advertising as people browse the web.
By helping advertisers reach customers searching for specific search terms.
By offering the ability to display Bumper ads.
By bundling together all the pillars of a campaign.
What are two examples of the types of audiences you could reach when using Affinity Audiences as atargeting option? (Choose two.)
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People looking to buy a car
TV comedy fans
Golf enthusiasts
Parents of infants
Men and women, ages 35 to 44
Of the ad formats available on the Google Display network, which one will automatically adjust its presentation to best fit the available space on page?
Responsive display ads
Uploaded ads
AMPHTML ads
Image ads
Mike is interested in using automation to more effectively manage his Google Display campaigns.What’s one automation model that Smart Display campaigns provide?
Automated rule creation
Automated bidding
Automated video production
Automated YouTube video creation
Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drivepurchases inthat segment, and chooses In-Market audiences as his targeting option.What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
Finds users that are similar to an original remarketing list.
Shows ads to users based on a combination of declared and inferred data.
Connects him with audiences most interested in what he has to offer.
Reaches users based on their lifestyles, interests, and passions.
Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needshelpkeeping her bids relevant every day.How can automated bidding help her?
By setting her bids when auctions happen.
By automatically setting the maximum CPC bid limit.
By keeping her ads updated with new copy.
By guaranteeing improved results.