● View-through conversions only
● Viewability metrics
● Click-through conversions and view-through conversions
● Click-through conversions only
Susan’s manager has asked her to implement a new Google Display ad campaign, to helpliquidate out-of-season inventory and make room for next season’s product lines.Which Smart Bidding strategy would be best suited for the campaign’s objective?
● Maximize Conversions
● Maximize Conversion Value
● Target CPA
● Target ROAS
Elvis has expressed to you that he is worried that the performance metrics of his GoogleDisplay ad campaigns are lower than he expected. What can you tell him to possibly allayhis fears?
● Conversions only represent a partial picture of Display ad effectiveness.
● Display ads are effective when targeting YouTube users.
● Display ads are only as effective as the provided Customer Match lists.
● Display ads are less effective when it comes to new audiences.
Renata is wondering if Display ads are influencing other ad channels in her multichannelGoogle Ads campaign. Which Google Analytics report should she consult in order todetermine the complete role Display clicks are playing in the campaign?
● Click-through Rate Report
● Conversion Report
● Top Conversion Paths Report
● Audience Insights Report
The CEO of an app start-up is aiming to expand the app’s reach into new cities, and wantstheir marketing team to create a number of new Display campaigns. How should the teamset up their campaigns in order to help them get off to an optimal start in terms of reach?
● Exclude tablet devices until the campaign has run for a week.
● Set a daily budget of at least 10 times their cost per acquisition.
● Apply weekly campaign end dates so that data can be compared more easily.
● Set highly specific location and language settings.
If an advertiser wants to implement a Google Display campaign with a Target CPA of$10, which two best practices should they follow?Select 2 Correct Responses
● Allocate a daily budget of at least $100 for the campaign.
● Assign a 10% rate of return for the campaign.
● Assign a daily budget constriction of $50.
● Allow for a two-week ramp-up period before making any big changes.
Tsai works for an online retailer and is interested in using a remarketing audience for a newGoogle Display campaign. Which type of users would he reach in the campaign?
● People that have similar traits to the company’s current customer base
● People that have expressed a previous intent to purchase similar products
● People that visited the site
● People known to be passionate about the company’s product market
Ousmane does marketing for a mattress company and is launching a new Discovery campaign. How should he set up the campaign in order to track how many new people are signing up for the service as a result?
● Create a combined audience
● Upload customer information into Google Ads
● Set up conversion tracking
● Enable audience expansion
Kylie is planning to use responsive display ads for a campaign and wants to apply bestpractices when incorporating specific images and logos.Which example meets her objective?
● Kylie watermarks images to protect company assets.
● Kylie tightly positions logos in the top left or top right of an image.
● Kylie uses small text in logos in order to free up space for the background image.
● Kylie makes sure that image assets aren’t made up from a collage of images.
How should an advertiser set up a Display campaign in order to expand a company’scustomer base and reach customers with a high intent to purchase?
● Include existing users from remarketing and Customer Match lists.
● Set up lower CPA bids for in-market audiences.
● Set up higher CPA bids for custom audiences.
● Combine custom affinity and similar groups into a single campaign.