Select All Correct Responses
Videos
Ad dimensions
Headlines
Keywords
Images
You manage marketing for a small business on a tight budget, yet you need to reach as many people aspossible.How can Google Ads help?
Google Ads saves you time by deciding what your budget will be on a daily basis.
With Google Ads, you can choose a maximum amount to spend per month.
With Google Ads you always pay using cost-per-reach, predetermined by your budget.
With Google Ads, your ads will show on every available search engine.
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
Target impression share
Maximize clicks
Enhanced cost-per-click (eCPC)
Maximize Conversions
Marie is a marketer trying to maximize specific user actions after the click.Whichautomated bidding strategy should she use to accomplish this?
Retention-focused bidding
Conversion-focused bidding
Consideration-focused bidding
Awareness-based bidding
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost.Which bidding strategy has the potential to meet Marta’s needs?
Target return on ad spend (Target ROAS)
Target cost-per-acquisition (tCPA)
Maximize clicks
Target impression share
Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Adsbecause it offers advertisers different campaign types that determine where ads will appear and in whatformat they will display when viewed. What Google campaign type will help her reach her most valuableaudiences?
Television campaigns, which promote her products directly to consumers while they are watching their favorite network and cable TV programs.
Shopping campaigns, which promote her products by giving consumers detailed information about what she is selling before they click her ad.
Social Media campaigns, which showcase her products to users while they browse their favorite social media platforms.
App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.
Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s onlineadvertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish thistask.What are two advantages Performance Planner offers Rebecca? (Choose two.)
Select All Correct Responses
Performance Planner integrates with other budgeting software, such as QuickBooks.
Performance Planner is free to use with any merchant-hosted storefront.
Performance Planner forecasting is powered by billions of Google searches conducted each week.
Performance Planner leverages machine learning for forecasting.
Performance Planner will help her identify funds from other operational budgets to allocate to marketing.
Match each business objective with the Google Ads campaign type best suited to deliver the desiredresult.(Each campaign type can be used only once.)
1. Increase engagement, app installs, and in-app actions (like signing up for a newsletter).
2. Advertise a business’s online and local inventory and boost website or store traffic.
3. Increase exposure and reach audiences with specific interests across the web.
Shopping campaign (2)
App campaign (1)
Display campaign (3)
Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting aGoogleDisplay Ads campaign and is considering methods to reach her sports-loving audience.What’s a compelling reason for Zoe to use Affinity Audiences?
Affinity Audiences allow her to reach sports fans who’ve previously visited her website.
Affinity Audiences allow her to reach sports enthusiasts.
Affinity Audiences allow her to reach sports fans who’ve opted in to receive emails about sports.
Affinity Audiences enables her to show ads to users based on the sports teams they have an affinity for.
Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his websitetraffichas increased, but sales have remained flat.Which story shows Quinn using remarketing to drive action?
Quinn uses the In-Market audience segment for baking supplies with the intent of reaching potential customers while they’re actively browsing for women’s apparel and are close to a conversion.
Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code.
Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. By leveraging existing materials, he aims to extend his reach while saving cost.
Quinn creates a custom audience segment using keywords and URLs as inputs. He hopes to extend his audience to customers interested in women’s accessories.