Website traffic
Brand awareness and reach
Leads
Product and brand consideration
Jill is working on an upcoming Display campaign and wants to use a Target ROAS strategy.Which two steps are required to implement the strategy?
She must select a manual CPC bid strategy and set her bid manually at the ad level.
Target ROAS bids are automatically optimised at auction time, so she must set up her Target CPA.
To use machine learning for conversion value optimisation, she needs to set up
conversion tracking.
Target ROAS needs to know what each conversion is worth to her, so she must set up her conversion value.
Kylie is planning to use responsive display ads for a campaign and wants to apply best practiceswhen incorporating specific images and logos. Which example meets her objective?
Kylie watermarks images to protect company assets.
Kylie makes sure that image assets aren’t made up from a collage of images.
Kylie uses small text in logos in order to free up space for the background image.
Kylie tightly positions logos in the top left or top right of an image.
Juan is new to Google Ads and is looking to create online sales for a new business by using aDiscovery campaign. What advice should Juan keep in mind once he sets up his campaign?
Wait two or three weeks before making any changes to his bidding strategy.
Follow up immediately with a campaign to re-engage previous site visitors using
custom groups.
Merge Discovery campaign reports with other Google properties.
Adjust his bidding strategy every three or four days until campaign performance is
steady.
A business owner is creating a responsive display ad and, while doing so, reviews their adstrength. The owner sees that the system recommendation is to add more assets to improve thestrength of the ad. Why is it important to add more assets to their responsive display ads?
Having more assets means more ad combination possibilities to serve users.
They can’t use certain features of the ad without the recommended amount.
Assets will be automatically pulled from a stock library if the recommended amount
isn’t met.
The ads won’t run without the recommended amount included
Anushka wants to create a Display campaign that will expand her company’s customer base andreach customers with a high intent to purchase. What should Anushka do to accomplish thisobjective?
Include existing users from remarketing and Customer Match lists.
Combine custom affinity and similar groups into a single campaign.
Set up lower CPA bids for in-market audiences.
Set up higher CPA bids for custom audiences.
Martin owns an automotive dealership that sells a variety of different car models. Martin wants topromote his top-selling car models but needs advice on how he should structure his Google Adsaccount with Display campaigns in mind. Which recommendation would be appropriate forMartin’s marketing efforts?
Create a single ad group to cater for all car models that the dealership promotes.
Allow the system to automatically structure the account around the different car
models that the dealership promotes.
Create separate accounts for each car model that the dealership promotes.
Create separate ad groups for each car model that the dealership promotes.
The owner of a clothing retail company has asked their marketing team to create a number ofDisplay campaigns to extend their reach into new cities. It’s important that these campaigns getoff to an optimal start in terms of reach. What should the marketing team do to make sure that they meet their goal with these new Display campaigns?
Set highly specific location and language settings.
Apply weekly campaign end dates so that data can be compared more easily.
Set a daily budget of at least 10x their cost-per-acquisition.
Exclude tablet devices until the campaign has run for a week.
A family-friendly business has set up a Display campaign but they’re worried that their ads mayappear on content that’s not suitable for their brand image. Which campaign setting might theywant to use?
Bidding and budget
Content exclusions
Locations and languages
Frequency capping
George is looking for a marketing solution that allows him to engage with users through adexperiences, while also allowing the users to take action with his brand. Keeping George’smarketing objectives in mind, which statement correctly describes Discovery ads?
Discovery ads are created entirely from machine learning, based on themes from the keywords that George selects.
Discovery ads can showcase George’s brand or products with a single
high-quality image or swipeable image carousel.
Discovery ads can showcase George’s brand or products with a collage of images or a five-second video.
Discovery ads are an ad format that can give George a marketing presence on three Google platforms: Shopping, News and Maps.