● Budget type
● Budget
● Device type
● Web browser
● Location
A startup organic produce delivery service is launching in cities nationwide. Theydecide to use phrase match in their Search ads campaign with the keywords “organic,” “produce,” and “delivery.” How will phrase match help the company’s Search Ads campaign?
● If the search terms contain all three of the exact keywords, their ad will appear.
● If the search terms have the same meaning as the keyword, their ad will appear.
● If the search terms are related to the keyword, their ad will appear.
● If the search terms include the keyword’s meaning, their ad will appear.
Brian manages his company’s Google Search Ads campaign. He regularlyreviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?
● Comparing Brian’s sales with ad serving data
● Key aspects of his accounts, including statistics, settings, and industry trends
● Judging ad popularity on social media
● Testing and reporting on the speed of Brian’s websites
Ingrid wants to acquire a lot of exposure for a new product line that she’slaunching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?
● Her ads will appear above and below search results when people search for related keywords.
● A video summary of her product line will be automatically generated by the system and placed on YouTube.
● Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.
● Her business will be highlighted on Google Maps, with the option for customers to see her product line there.
You recently launched a new product called Comfort Clogs. Your goal is to attractmore traffic via Google Ads but you want that traffic to come only from searches for the product name. How can you attract search traffic for Comfort Clogs product name queries only?
● Keyword targeting
● Broad match
● Exact match
● Phrase match
If you were telling someone about the ways in which automated bidding canimprove their campaign management process efficiency, which three automated bidding benefits could you share with them to help them meet their goal?
● Select 3 Correct Responses
● Automated bidding integrates a large variety of signals to evaluate user intent
● Automated bidding sets the appropriate bid for each and every auction.
● Automated bidding sets time and marketing resources
● Automated bidding sets minimum and maximum bid values according to the daily budget
● Automated bidding sets manual bids for specific times of the day
In which ways can marketers determine the potential impact of applying recommendations on their optimization score?
● Comparable campaigns’ settings are cross-referenced with higher optimization scores.
● The recommendations all show how they affect optimization score as a percentage.
● Through Google AI, marketers can forecast how conversions will be increased as a result of recommendations.
● Trusted, third-party tools are used to analyze and optimize campaigns.
Google Ads was designed to help businesses achieve online success. Toaccomplish this, Google Ads was built on three core principles. What are these principles?
● Relevance, control, and results
● Sales, consideration, and integrity
● Influence, awareness, and promotion
● Growth, reach, and traffic
What are three benefits of opting-in to automatically apply recommendations?
Singh’s marketing company has created an enticing ad that receives many clicks.What effect will the ad likely have on the Google Ads auction?
● The higher expected click-through rate will lead to a higher Ad Rank.
● The ad will lead to a higher cost-per-click for the advertiser.
● The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%.
● The advertiser will receive more bids in the auction.