DM Exams
Answers to Digital Marketing Exams
● Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview.
● As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.
● Greg must type in the specific keywords he’s targeting once his ad has been approved, then view it in a browser.
● Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab.
● Her business can catch the interest of people while they’re engaged with a mobile app.
● Her business can have a presence at the exact moment someone is searching for the kinds of products she offers.
● A video can present a summary of her products to people showing an interest in her business.
● She has the option to show users a photo of each of her products along with titles, prices, her shop name, and more.
● Her business can show up on search results when businesses similar to hers are showing up.
● Assets provide product and service comparisons.
● Assets provide information that’s relevant.
● Assets provide information based on their moment.
● Assets provide attractive imagery.
● With Google Ads, your ads will show up on every available search engine
● With Google Ads, you can choose a maximum amount to spend per month.
● With Google Ads, you always pay using cost-per-reach, predetermined by your budget.
● Google Ads saves you time by deciding what your budget will be on a daily basis.
● second-hand bikes for sale
● replace bike tire
● bikes for sale
● bicycle tube replacement
● Gives users an idea of where they’ll go if they click the ad (1)
● Users often will often notice this first (2)
● Allows advertisers to provide details about their product or service (3)
● Takes users to a specific page of a website (4)
● Description (3)
● Display URL (1)
● Final URL (4)
● Headline (2)
● It’s better because the increasing complexity of the customer journey necessitates that bids be based on general user behavior.
● It’s better because the correct bid can often be a hard-to-reach static target.
● It’s better because the failure to bid efficiently cane make you miss valuable conversions.
● It’s better because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device.
● It’s a metric that scores the quality of traffic that clicks on your ads
● It’s a final score that’s based on every element of the structure of your account.
● It’s an estimate of the quality of your ads, keywords, and landing pages.
● It’s feedback left by users who’ve clicked on your ad and browsed your website
● Responsive search ads provide lower eCTR.
● Responsive search ads provide longer funnels.
● Responsive search ads provide more relevance.
● Responsive search ads provide greater flexibility.
● Responsive search ads provide less click fraud.
● They reach the right user at the right price with ads that are relevant.
● They are able to save time and reinvest in the priorities they value most.
● They automatically create headlines based on content on their organization’s web site.
● They no longer need to optimize their Search campaigns.
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