They present converting customers with a short survey, asking about their
experience leading up to the purchase that they completed.
They tell you when customers see – but don’t interact with your ad – and then
later complete a conversion on your site.
They determine various signals from placement and audience reports, then narrow
down the best performing areas of a Display campaign.
They identify and breakdown which traffic, exclusively from Display, resulted in
creating conversions.
Kala is setting up a Discovery campaign and wants to measure newsletter signups driven by thecampaign. What does Kala need to do in order to meet this objective?
Enable audience expansion
Set up conversion tracking
Upload customer information into Google Ads
Create a Combined Audience
A company in the video game industry has designed a new steering wheel that’s ideal for fans ofracing games. They want to create awareness for this new device via Google Ads and havelearnt that affinity audiences could help them with their marketing goal. How can AffinityAudiences help this company to reach potential customers?
It’ll allow them to reach people who are already in the market to purchase a steering
wheel for their video game console.
It’ll allow them to reach broad segments of the population that share common
demographic traits.
It’ll allow them to reach people who have already engaged with their website.
It’ll allow them to reach people based on an overview of their habits, passions
and lifestyles.
Which statement is true when discussing single image ads in a Discovery campaign?
Single image ad layouts show one collage image comprised of many product image assets.
Single image ad layouts will expand the image that your customer long-presses on.
With single image ad layouts, Google combines your images, headlines and
descriptions into countless ad variations.
Single image ads, similar to multi-image carousel ad layouts, show a brief
five-second preview of your products and services.
Eric recently set up a Google Display ad campaign. Although, by default, he sees a CPA of $20in the account, the actual CPA that he’s using to measure success is $15. What’s contributing tothe $5 difference?
He isn’t including conversions from current customers.
He isn’t including Gmail and YouTube users.
He doesn’t have conversion tracking set up.
He’s including view-through conversions.
Tom wants to create a Google Ads campaign and show ads across YouTube, Discover andGmail feeds to get as many sales as possible within his budget. Which actions will he take withinhis Google Ads account to accomplish his objective?
Select sales as his campaign objective with target ROAS as his Smart Bidding
strategy
Select Discovery as his campaign type with Maximise conversions as a Smart
Bidding strategy
Select Discovery as his campaign goal with Maximise conversion value as a Smart
Bidding strategy
Select Shopping as his campaign type with Target CPA as a Smart Bidding strategy
Carlos is creating a Discovery campaign with a target CPA of $5 but is unsure what his dailybudget should be. What plan should Carlos take in order to follow best practice?
He should set a daily budget of at least $5.
He should set a daily budget of at least $10.
He should set a daily budget of at least $500.
He should set a daily budget of at least $50.
A business owner has successfully run a Google Ads account for a number of years. The ownerrecently heard Discovery ads mentioned but isn’t sure what they are nor how they work. Which ofthe following statements is true of Discovery ads?
They give users the opportunity to quickly learn more about a business or product
with the help of an interactive guide.
They’re a way to reach the right user at the right time, while also
understanding consumers’ intent across Google properties.
They’re a type of ad extension that encourages users to engage with the ads more
before clicking through to the website.
They’re a way of reaching users on less traditional platforms outside of Google Ads,such as Waze and Google Earth.
Brenda wants to implement a Google Display campaign with a Target CPA of $10. Which twobest practices should Brenda follow?
Assign a daily budget constriction of $50.
Allow for a two-week ramp-up period before making any big changes.
Allocate a daily budget of at least $100 for the campaign.
Assign a 10% rate of return for the campaign.
Harold is planning to use high-quality, high-resolution photos for a Google Display campaign andintends to use responsive display ads. In which scenario is a Google best practice correctlyapplied?
Harold appropriately adds trademark and copyright symbols to company names.
Harold writes short headlines with the same messaging but phrased in different
ways.
Harold checks that all headlines and descriptions are distinct and can be used
interchangeably.
Harold uses long headlines that summarise all of the points made in the short
headlines.