● Select Discovery as her campaign type with Maximize conversion type
as a Smart Bidding strategy.
● Select Shopping as her campaign type with Target CPA as a Smart
Bidding strategy.
● Select Discovery as her campaign goal with Maximize conversion value
as a Smart Bidding strategy.
● Select Sales as her campaign objective with Target ROAS as his Smart
Bidding strategy.
Joaquin, an online store owner, is trying to attract new customers who think like his currentcustomers. Which type of Google audience should he attempt to reach with a new adcampaign?
● Remarketing audiences
● In-market audiences
● Similar audiences
● Life events audiences
Aiko sees an ad on a social network for an online store and clicks on it. The next day sheencounters a paid search ad for the same business. Later that evening, she clicks on aDisplay ad for the business yet again. The following day, Aiko makes a purchase.Under the Last Non-direct Click Attribution Model, which marketing channel receives creditfor the conversion?
● Search channel gets 100% credit
● Social channel gets 33% credit
● Display channel gets 100% credit
● Display channel gets 33% credit
Shanice wants to create an awareness campaign using Google Display ads toeducate potential customers about her company’s expanded product sets.What should Shanice do when setting up awareness audiences for the upcomingcampaign?
● Tag all pages within the company website or app.
● Create a separate campaign or ad group for each desired audience.
● Use top performing keywords for custom audiences.
● Include existing users on remarketing lists.
Matías is part of a marketing team that is launching a new Discovery campaign. His bosshas asked him to compile assets for the campaign. What best practice should he follow inchoosing assets?
● Add call-to-action text over their image assets to better inform potential customers.
● Use inspiring high-quality images that highlight the brand’s value proposition.
● Use Google Images to download as many relevant image assets as possible.
● Use generic messaging in description fields so as to capture the interest of a larger audience.
A friend of Kayla’s is asking her for advice on best practices to adopt aftersetting up a Discovery ads campaign. How should Kayla advise her friend?
● She should wait two or three weeks before making any changes to her bidding
strategy.
● She should follow up immediately with a campaign to re-engage previous site visitors
using custom groups.
● She should adjust her bidding strategy every four days until campaign performance is
steady.
● She should merge Discovery campaign reports with other Google properties.
Brenda wants to implement a Google Display campaign with a Target CPA of $10.Which two best practices should Brenda follow?Select 2 Correct Responses
● Assign a daily budget constriction of $50.
● Assign a 10% rate of return for the campaign.
● Allow for a two-week ramp-up period before making any big changes.
● Allocate a daily budget of at least $100 for the campaign
Debbie wants to create a Google Display campaign for an online retailer using a Remarketing Audience.Which type of users can she expect to reach in the campaign?
● People that have similar traits to the company’s current customer base
● People that have expressed a previous intent to purchase similar products
● People that visited the site
● People known to be passionate about the company’s product market
Carl owns a car dealership and wants to use Google Display ads to promote his top-sellingmodels. How should he structure his Google Ads account to achieve his objective?
● He should allow the system to automatically structure the account around the different
car models that the dealership promotes.
● He should create a single ad group to cater for all car models that the dealership
promotes.
● He should create separate accounts for each car model that the dealership promotes.
● He should create separate ad groups for each car model that the dealership
promotes.
What is a best practice when incorporating specific images and logos inresponsive display ads?
● Making sure image assets aren’t made up from a collage of images.
● Positioning logos in the top left or top right of an image.
● Watermarking images to protect company assets.
● Using small text in logos in order to free up space for the background
image.