Users actively researching and intending to buy new products or services
Audience interest around different topics
Input from keywords, URLs, and apps
Input from specific landing pages and keywords
Which Display Ad format runs in both native and non-native inventory?
AMPHTML ads
Uploaded ads
Image ads
Responsive Display Ads
Cassandra wants to customize her Google Display Ads based on how potential customers previouslyengagedwith her website.Which option best suits her needs?
Similar Audiences
Custom Affinity audiences
Remarketing
In-Market audiences
Trina is considering using automated bidding, as she’s looking to make her campaign managementprocessmore efficient.What are three ways that automated bidding can improve efficiency?
Select All Correct Responses
Sets the appropriate bid for each and every auction
Saves time and marketing resources
Sets manual bids for specific times of the day
Minimum and maximum bid values are determined by the daily budget
Integrates a large variety of signals to evaluate user intent
Francis tries to explain to his boss the benefits of using automated bidding.Matchthese aspects of automated bidding with the benefits they serve.
1. Auction-time bidding
2. Time saved
3. Machine learning
4. Depth of signals used and cross analysis
Alleviates the strain on marketing resources by automating more manual tasks (2)
Algorithmically helps set the appropriate bid for each and every auction (3)
Integrates a large variety of signals and considers new ones to evaluate user intent (4)
Tailors bids to each user’s unique context, using relevant signals present at auction time (1)
You can leverage Google Ads’ automated bidding strategy to help get the most from your advertisingbudget.What are two benefits of using automated bidding? (Choose two.)
Select All Correct Responses
Auction-time bidding
Bidding suggestions
Manual control
Machine learning
Sitelink extensions
Colin wants to get the word out about his newest product. He’s planning to create a Google Displaycampaignwith building awareness as his marketing objective.Why would Colin choose “Build awareness” as his marketing objective?
He wants to use Google’s automation technology to grow direct sales of his products.
He wants to engage users who intend to purchase his products and are actively researching them.
He wants to get his newest product in front of as many people as possible.
He wants to create dynamic call-only ads to reach specific audiences.
Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign topromote them. He selects “Build awareness” as the marketing objective for his campaign.Why would Alan choose “Build awareness” as his marketing objective?
To reengage users who previously showed interest in his scooters.
To dynamically generate ads, based on an audience’s interest in scooters.
To reach a broad audience for his scooters.
To engage with audiences who previously bought his scooters.
When should you use responsive display ads?
When your primary goal is meeting branding requirements..
When your primary goal is to control the look and feel of your ads
When your primary goal is performance.
When your ads will only be run in banner-eligible slots.
Simon’s using a Google Smart Display campaign to build out his ads.What benefit do Google Smart Display campaigns give Simon?
His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen orientation.
His ads are automatically generated from the building blocks he provides, like headlines, descriptions, logos, and images.
His ads can be manually built using his custom-sized headlines, descriptions, logos, and images
His ads are automatically generated from Google’s content providers, matching his website’s data feeds to the most relevant images and
descriptions available.