DM Exams
Answers to Digital Marketing Exams
● It allows Smart Bidding to predict high-volume queries and sets bids for them automatically.
● It permits broad match and Smart Bidding to connect ads to queries and adjust bids instantly and automatically.
● It allows Ad Rank to prioritize either ad relevance or the anticipated clickthrough rate.
● It’s so impactful that marketers don’t even need to invest in high-quality image assets to get the results they want.
● By displaying Alex’s ad on a website that reviews motorcycle helmets.
● By including his ad on similar motorcycle accessory store websites.
● By showing his ad to people searching for related information about helmets.
● By linking to Alex’s ad from related social-media groups
● By using exact match keywords as a means of helping AI-powered Search reach particular audiences
● By lowering paid-search budgets and reinvesting in high-quality image assets
● By relying on manual bidding for queries that marketers believe will drive the most value
● By utilizing broad match, Smart Bidding, and Responsive Search Ads together
● Industry data
● Company sales figures
● User generated scenarios
● Account executives
● Account settings
● User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device.
● The customer journey has become more complex and therefore bids should be based on general user behavior.
● The appropriate bid can often be a static target that’s challenging to reach.
● If you don’t bid efficiently, you could miss valuable conversions
● The campaign is performing better than 75% of all search campaigns.
● The campaign needs a 75% improvement to be fully optimized.
● The campaign could improve up to 25% by following the listed recommendations.
● The campaign is performing 25% under budget
● Search ads can appear within organic search results.
● Search ads can include videos of relevant products.
● Search ads can automatically send follow-up information to potential customers.
● Search ads can appear on relevant searches by potential customers
● Encouraging potential customers to take action
● Highlighting what makes his business unique
● More landing pages to visit
● A variety of emoji to catch the attention of potential customers
● A mention of prices, promotions, and exclusive offers
● Use exact match keywords to help AI-powered Search reach specific audiences.
● Reduce and reinvest paid search budgets in high-quality image assets.
● Rely on manual bidding for queries marketers anticipate delivering the most value.
● Leverage broad match, Smart Bidding, and Responsive Search Ads together
● Users may be misspelling his keywords.
● He has too much information listed in his ad assets.
● He hasn’t supplied a link for the ad.
● His bid for the ad is too low.
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