● Display
● Video
● Discovery
● Local
Archives for May 2026
You want to increase the relevance of a Google Search ad so it’s more meaningfulto potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad?
● Selecting only relevant languages in campaign setup.
● Selecting distinct geographic areas.
● Rewriting the landing page for clarity.
● Changing the ad’s call-to-action statement.
● Posting transparency statements on the website
What two keywordless campaign types can marketers utilize if their goal is todrive incremental reach?
● Performance Max can help achieve this goal.
● Expanded text ads can help achieve this goal.
● Responsive search ads can help achieve this goal.
● Dynamic Search Ads can help achieve this goal.
Which of the following are three benefits of opting-in for the automatic applyingof recommendations?
● You’ll see better campaign performance
● You’ll be able to opt in without a budget increase
● You’ll be implementing best practices routinely to your Google Ads accounts.
● You’ll be implementing responsive search ads automatically
● You’ll be automatically opting into Smart Bidding
What’s an advantage of using Smart Bidding with broad match?
● It uses landing pages to decide which auctions to compete in so that a person is competing in the right auctions, at the right bid, for the right user.
● It helps ensure that someone’s only competing in the right auctions, at the right bid, for the right user. It does this by picking up on contextual signals present at auction time.
● It helps ensure someone is using their budget to decide which auctions to compete in so they’re only competing in the right auctions, at the right bid, for the right user.
● It uses the ad group name to decide which auctions to compete in so a person is only competing in the right auctions, at the right bid, for the right user.
Peggy owns a house-cleaning service. She built a booking website and is readyto promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which two Google Ads campaign types should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
● Display
● Shopping
● Discovery
● Search
● Video
Rashid wants to raise awareness of his brand and build campaigns focused onbranded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?
● Maximize conversions
● Enhanced cost-per-click (eCPC)
● Target impression share
● Target return on ad spend (tROAS)
Brenda’s working on improving a Google Search Ad’s Quality Score so itpotentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?
● Making the headline bold to potentially improve the eCTR.
● Using colors in the message text to improve Quality Score.
● Incorporating an image to make the ad more enticing.
● Adding seasonal messaging during the holiday season.
You’re a marketing executive at a clean energy company and have been asked tocome up with your company’s online advertising budget on a monthly basis. You decide to leverage Google Ads’ Performance Planner to help you achieve your aims. What are two benefits you’ll get from Performance Planner?
● A way to identify operational budget to reallocate to marketing
● Its integration with other budgeting software, such as QuickBooks
● Its forecasting that is driven by billions of weekly Google searches
● Its reliance on machine learning for forecasting purposes
Google Ads was designed to deliver three things to every advertiser: relevance,control, and results. It provides relevance by connecting advertisers with theright people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
● By giving advertisers control over which competitors they place ads against in auctions.
● By giving advertisers control over the number of specific actions their spend will return.
● By giving advertisers control over the maximum they spend per month.
● By giving advertisers control over the next highest bid allowed in auctions they enter.