Format, appearance, and external links
Size, appearance, and format
Size, external links, and font
Format, image sizes, and external links
Trevor has discounted an entire line of products on his website and wants to use Google Display Ads todrivesales.How does Google Display Ads targeting help Trevor reach his marketing objective?
Google Display Ads will improve Trevor’s customer-service outreach by finding audiences using his products.
Google Display Ads will help place Trevor’s ad before customers who already showed interest in his brand.
Google Display Ads will build Trevor’s brand awareness by showing customized ads to customers who are browsing websites that Trevorn chooses.
Google Display Ads will build a social following for Trevor’s products to improve customer engagement and drive larger transactions
The customer journey has become more complex, requiring a dedicated bidding strategy. Google’ssolution isautomated bidding.How can automated bidding benefit advertisers? (Choose two.)
Select All Correct Responses
Guarantees reduced conversion costs for advertisers.
Allows advertisers to serve ads only at specific times.
Allows advertisers to bid only for clicks from a specific group.
Is auction-specific to increase the chance for conversion.
Uses machine learning to set bids, which saves time.
What is a key benefit of Smart Display campaigns?
Smart Display campaigns can automatically create video content.
A Smart Display campaign can be created with minimal input from advertisers.
Highly segmented insights are provided for daily campaign deep dives.
Display Network recommendations are generated based on Smart Display campaign performance
Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible duetonot having enough conversions in the last 30 days.What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a SmartDisplaycampaign?
At least 30 conversions on Display or at least 50 conversions on Search.
At least 50 conversions on Display or at least 30 conversions on Search.
At least 50 conversions on Display or at least 100 conversions on Search.
At least 100 conversions on Display or at least 50 conversions on Search.
What is one way that Performance Planner helps businesses increase sales?
By choosing ad types that your target demographic finds most appealing
By providing a discount on all ads after purchasing a license
By maximizing the number of conversions for a spend scenario
By relying on customer feedback for optimal ad placement
While managing a successful Google Ads campaign, why would you choose automated bidding instead ofmanual bidding?
Because users intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device
Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction
Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding
Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task
In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences wholooked at products on her website, with new ads for those exact products.Which targeting option should she choose to help achieve that goal?
Affinity Audiences
Remarketing
Standard remarketing
Dynamic remarketing
Millie is managing a Google Ads campaign for a new client who’s tracking all important actions post-click andvalues each of their conversion actions equally.What type of automated bidding strategy would be ideal for this client?
Conversion-focused bidding
Consideration-focused bidding
Awareness-based bidding
Revenue-focused bidding
Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Adscampaign.Which two targeting options are a good fit for Lauren’s campaign? (Choose two.)
Select All Correct Responses
Custom Affinity Audiences
Dynamic remarketing
Custom Intent audiences
Similar Audiences
Demographic targeting